Brandwave

How popular isUltimate Descents Aotearoa?

In October 2026, people searched for Ultimate Descents Aotearoa by name about 70 times in New Zealand, a 50% decrease from the previous year. These searches made up 1% of all New Zealand white water rafting operator searches, placing Ultimate Descents Aotearoa seventh out of seven operators. When we asked both ChatGPT and Google AI Overviews about white water rafting operators, Ultimate Descents Aotearoa appeared in two of the four answers and was the fourth most recommended of the seven.

Search and AI answers in October 2026

Ultimate Descents Aotearoa is the seventh most searched of 7 competitors and the fourth most recommended in the AI answers we collected.

  1. Rotorua RaftingShare of searches 65.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. River ValleyShare of searches 12.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Queenstown RaftingShare of searches 8.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. Kaituna CascadesShare of searches 7.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. Ultimate Descents AotearoaShare of searches 1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+2 more

Follow Ultimate Descents Aotearoa and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top white water rafting operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ultimate Descents Aotearoa was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ultimate Descents Aotearoa is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rotorua Rafting1st
  2. Kaituna Cascades2nd
  3. Rafting New Zealand3rd
  4. Ultimate Descents Aotearoa4th
  5. Queenstown Rafting5th
  6. River Valley–
  7. River Rats–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rotorua Rafting3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kaituna Cascades3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rafting New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultimate Descents Aotearoa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Rafting1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • River Valley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • River Rats0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about white water rafting operators

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Ultimate Descents Aotearoa compared with other New Zealand white water rafting operators?

Ultimate Descents Aotearoa against white water rafting operators in New Zealand, by month

Share of searches by month for Rotorua Rafting, River Valley, Queenstown Rafting, Kaituna Cascades, Rafting New Zealand, River Rats, Ultimate Descents Aotearoa. The figures are in the table below the chart.

View monthly share of searches table
MonthRotorua RaftingRiver ValleyQueenstown RaftingKaituna CascadesRafting New ZealandRiver RatsUltimate Descents Aotearoa
Nov 202562.7%10.2%12%8.7%2.9%2.1%1.3%
Dec 202566.1%7.3%12.2%9%2.5%1.5%1.3%
Jan 202664.1%7.8%11.8%11%2.4%1.8%1.1%
Feb 202660.9%7.5%9.5%16.8%2.3%1.7%1.2%
Mar 202662.6%10.2%11.8%8.4%2.9%2.5%1.5%
Apr 202659.9%10.7%11.5%10.3%2.7%3%1.8%
May 202660%12.1%7.8%10.5%2.2%5.6%1.8%
Jun 202657.1%17%7.5%9.5%3.2%4.6%1.2%
Jul 202659.3%15.9%7.7%8.6%4.1%3.5%0.88%
Aug 202660.4%13.3%9.6%7.6%3.4%5.4%0.25%
Sep 202664%11.8%8.4%8.4%3%3.9%0.64%
Oct 202665.1%12.8%8.5%7.9%2.4%2.2%1%

  1. 1.Rotorua Rafting

    65.1%

    Held 1st. 4.5K estimated branded searches, +51.2% vs prior month. Share +1.1 points.

  2. 2.River Valley

    12.8%

    Held 2nd. 890 estimated branded searches, +61.8% vs prior month. Share +1 points.

  3. 3.Queenstown Rafting

    8.5%

    Moved from 4th to 3rd. 590 estimated branded searches, +51.3% vs prior month. Share +0.2 points.

  4. 4.Kaituna Cascades

    7.9%

    Moved from 3rd to 4th. 550 estimated branded searches, +41% vs prior month. Share -0.4 points.

  5. 5.Rafting New Zealand

    2.4%

    Moved from 6th to 5th. 170 estimated branded searches, +21.4% vs prior month. Share -0.5 points.

  6. 6.River Rats

    2.2%

    Moved from 5th to 6th. 150 estimated branded searches, -16.7% vs prior month. Share -1.7 points.

  7. 7.Ultimate Descents Aotearoa

    1%

    Held 7th. 70 estimated branded searches, +133.3% vs prior month. Share +0.4 points.

Compare popularity between Ultimate Descents Aotearoa and its closest rivals

Every comparison with Ultimate Descents Aotearoa

6 comparisons

How has branded search demand for Ultimate Descents Aotearoa changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Ultimate Descents Aotearoa in New Zealand fell from 140 to 70.
  • Across the 12 months ending October 2026, Ultimate Descents Aotearoa’s share of searches among white water rafting operators in New Zealand peaked at 1.8% in April 2026 and was lowest at 0.25% in August 2026.

How did search popularity change for New Zealand white water rafting operators in October 2026?

6 changes

  1. In October 2026, Rotorua Rafting gained share of searches among white water rafting operators in New Zealand, from 64% to 65.1%.

  2. In October 2026, River Valley gained share of searches among white water rafting operators in New Zealand, from 11.8% to 12.8%.

  3. In October 2026, River Rats lost share of searches among white water rafting operators in New Zealand, from 3.9% to 2.2%.

  4. In October 2026, Rafting New Zealand lost share of searches among white water rafting operators in New Zealand, from 3% to 2.4%.

  5. In October 2026, Queenstown Rafting rose from 4th to 3rd among white water rafting operators in New Zealand.

  6. In October 2026, Kaituna Cascades fell from 3rd to 4th among white water rafting operators in New Zealand.

How are Ultimate Descents Aotearoa’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ultimate Descents Aotearoa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ultimate descents aotearoa

Do you work for Ultimate Descents Aotearoa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Ultimate Descents Aotearoa your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free