Brandwave

How popular isThoughtSpot?

In October 2026, people searched for ThoughtSpot by name about 20 times in New Zealand, a 60% decrease from the previous year. These searches made up 0.1% of all New Zealand business intelligence tool searches, placing ThoughtSpot sixth out of six tools. When we asked both ChatGPT and Google AI Overviews about business intelligence tools, ThoughtSpot appeared in two of the five answers and was the sixth most recommended of the six.

Search and AI answers in October 2026

ThoughtSpot is the sixth most searched of 6 competitors and the sixth most recommended in the AI answers we collected.

  1. Power BIShare of searches 80.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Looker StudioShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. TableauShare of searches 6.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. QlikShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. ThoughtSpotShare of searches 0.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top business intelligence tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ThoughtSpot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ThoughtSpot is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Power BI1st
  2. Tableau2nd
  3. Looker Studio3rd
  4. Qlik4th
  5. Metabase5th
  6. ThoughtSpot6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Looker Studio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qlik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metabase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThoughtSpot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about business intelligence tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for ThoughtSpot compared with other New Zealand business intelligence tools?

ThoughtSpot against business intelligence tools in New Zealand, by month

Share of searches by month for Power BI, Looker Studio, Tableau, Qlik, ThoughtSpot. The figures are in the table below the chart.

View monthly share of searches table
MonthPower BILooker StudioTableauQlikMetabaseThoughtSpot
Nov 202577.8%12.3%6.3%2%1.3%0.23%
Dec 202580.3%10.7%5.5%2.1%1.1%0.18%
Jan 202678.5%11.9%6.1%2.1%1.3%0.12%
Feb 202679.9%9.9%6.6%2.1%1.3%0.14%
Mar 202679.3%10.3%6.8%1.9%1.6%0.08%
Apr 202677.1%12.4%6.4%2.2%1.6%0.32%
May 202676%12%8.1%2.1%1.5%0.23%
Jun 202681.3%10.6%4.6%1.9%1.4%0.16%
Jul 202680.7%10%5.5%2.3%1.4%0.14%
Aug 202679.9%8.7%6.6%2.6%2%0.19%
Sep 202679%8.5%6.4%2.5%3.5%0.14%
Oct 202680.7%8.8%6.5%2.6%1.3%0.1%

  1. 1.Power BI

    80.7%

    Held 1st. 16.8K estimated branded searches, -0.3% vs prior month. Share +1.7 points.

  2. 2.Looker Studio

    8.8%

    Held 2nd. 1.8K estimated branded searches, +1.1% vs prior month. Share +0.3 points.

  3. 3.Tableau

    6.5%

    Held 3rd. 1.3K estimated branded searches, -1.5% vs prior month. Share +0.1 points.

  4. 4.Qlik

    2.6%

    Moved from 5th to 4th. 540 estimated branded searches, +1.9% vs prior month. Share +0.1 points.

  5. 5.Metabase

    1.3%

    Moved from 4th to 5th. 280 estimated branded searches, -62.2% vs prior month. Share -2.1 points.

  6. 6.ThoughtSpot

    0.1%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between ThoughtSpot and its closest rivals

Every comparison with ThoughtSpot

5 comparisons

How has branded search demand for ThoughtSpot changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for ThoughtSpot in New Zealand fell from 50 to 20.
  • Across the 12 months ending October 2026, ThoughtSpot’s share of searches among business intelligence tools in New Zealand held steady, from 0.23% to 0.1%.

How did search popularity change for New Zealand business intelligence tools in October 2026?

5 changes

  1. In October 2026, Power BI gained share of searches among business intelligence tools in New Zealand, from 79% to 80.7%.

  2. In October 2026, Metabase lost share of searches among business intelligence tools in New Zealand, from 3.5% to 1.3%.

  3. In October 2026, Qlik rose from 5th to 4th among business intelligence tools in New Zealand.

  4. Estimated monthly branded searches for ThoughtSpot in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026.

  5. Estimated monthly branded searches for Looker Studio in New Zealand fell 31.5% over 12 measured months, from 2.7K to 1.8K in October 2026.

How are ThoughtSpot’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ThoughtSpot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thoughtspot

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How the Brand Demand Index is measured

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