Brandwave

How popular isThe Right Cut in search?

In August 2026, there were an estimated 560 branded searches for The Right Cut in New Zealand which is down 21.1% over the last 11 months. The Right Cut holds 1.4% estimated Share of Search among New Zealand palmerston north hair salons and is ranked 3rd of 7 competitors for search popularity.

Share of Search, August 2026
  1. Vivo Hair86.8%
  2. Kess Hair & Beauty9.5%
  3. The Right Cut1.4%
  4. NV Hair Design1.1%
  5. Veronica Jayne0.67%
  6. Bijonei Hair Design0.51%
  7. Sphere Hair Salon0.03%
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Which palmerston north hair salons compete with The Right Cut?

The Right Cut against palmerston north hair salons in New Zealand, by month

Share of Search by month for Vivo Hair, Kess Hair & Beauty, The Right Cut. The figures are in the table below the chart.

View monthly share of search table
MonthVivo HairKess Hair & BeautyThe Right CutNV Hair DesignVeronica JayneBijonei Hair DesignSphere Hair Salon
Oct 202587.8%9%1.6%0.82%0.51%0.31%0.02%
Nov 202588.9%8.3%1.4%0.61%0.45%0.32%0.02%
Dec 202586%11.1%1.4%0.64%0.4%0.4%0.02%
Jan 202688.3%8.6%1.3%0.95%0.46%0.4%0.02%
Feb 202686%10.5%1.6%0.98%0.49%0.43%0.03%
Mar 202685.8%10.4%1.5%1.1%0.61%0.53%0.03%
Apr 202687.3%9.1%1.5%1.1%0.55%0.5%0.03%
May 202686.3%9.9%1.4%1%0.57%0.77%0.02%
Jun 202687.2%9.2%1.4%0.89%0.82%0.4%0.02%
Jul 202686.9%9.7%1.2%1%0.55%0.55%0.02%
Aug 202686.8%9.5%1.4%1.1%0.67%0.51%0.03%
Sep 2026———————

  1. 1.Vivo Hair

    86.8%

    held 1st · 33.8K estimated branded searches · -3.1% vs prior month · -0.1 points

  2. 2.Kess Hair & Beauty

    9.5%

    held 2nd · 3.7K estimated branded searches · -5.1% vs prior month · -0.2 points

  3. 3.The Right Cut

    1.4%

    held 3rd · 560 estimated branded searches · +14.3% vs prior month · +0.2 points

  4. 4.NV Hair Design

    1.1%

    held 4th · 420 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Veronica Jayne

    0.67%

    moved from 6th to 5th · 260 estimated branded searches · +18.2% vs prior month · +0.1 points

  6. 6.Bijonei Hair Design

    0.51%

    moved from 5th to 6th · 200 estimated branded searches · -9.1% vs prior month · 0 points

  7. 7.Sphere Hair Salon

    0.03%

    held 7th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between The Right Cut and its closest rivals

How has branded search demand for The Right Cut changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Right Cut in New Zealand fell from 710 to 560.
  • Across the 11 months ending August 2026, The Right Cut’s estimated Share of Search among palmerston north hair salons in New Zealand held steady, from 1.6% to 1.4%.

How did search popularity change for New Zealand palmerston north hair salons in August 2026?

  1. In August 2026, Veronica Jayne rose from 6th to 5th among palmerston north hair salons in New Zealand.

  2. In August 2026, Bijonei Hair Design fell from 5th to 6th among palmerston north hair salons in New Zealand.

  3. Estimated monthly branded searches for NV Hair Design in New Zealand rose 13.5% over 11 measured months, from 370 to 420 in August 2026.

  4. Estimated monthly branded searches for The Right Cut in New Zealand fell 21.1% over 11 measured months, from 710 to 560 in August 2026.

  5. Estimated monthly branded searches for Vivo Hair in New Zealand fell 14.8% over 11 measured months, from 39.7K to 33.8K in August 2026.

How is The Right Cut measured?

Brandwave collects information about searches that people make online using The Right Cut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • the right cut
  • the right cut palmerston north
  • therightcut

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How the Brand Demand Index is measured

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