Brandwave

How popular isThe Fine Lion?

In September 2026, people searched for The Fine Lion by name about 880 times in New Zealand, a 12% decrease from the previous year. These searches made up 12% of all New Zealand Ashburton restaurant searches, placing The Fine Lion third out of seven restaurants. When we asked both ChatGPT and Google AI Overviews about Ashburton restaurants, The Fine Lion appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

The Fine Lion is the third most searched of 7 competitors and the most recommended in AI answers.

  1. Formosa AshburtonShare of searches 23.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Ton's ThaiShare of searches 21.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. The Fine LionShare of searches 12%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. The RabbitShare of searches 12%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. Cleavers CornerShare of searches 11.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th

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Top Ashburton restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Fine Lion appeared in all three answers. The Fine Lion is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Fine Lion1st
  2. Formosa Ashburton2nd
  3. The Rabbit3rd
  4. Ton's Thai4th
  5. The Ottoman5th
  6. Cleavers Corner6th
  7. Somerset Grocer7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton restaurants

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Ashburton restaurants compete with The Fine Lion?

The Fine Lion against Ashburton restaurants in New Zealand, by month

Share of searches by month for Formosa Ashburton, Ton's Thai, The Fine Lion, The Rabbit, Cleavers Corner, Somerset Grocer, The Ottoman. The figures are in the table below the chart.

View monthly share of searches table
MonthFormosa AshburtonTon's ThaiThe Fine LionThe RabbitCleavers CornerSomerset GrocerThe Ottoman
Oct 202523.7%23.1%12.1%10.7%12.1%9.6%8.7%
Nov 202519.6%22.6%15.5%10.5%11.7%11.5%8.6%
Dec 202519.5%23.8%15.9%9.9%10.9%11.3%8.7%
Jan 202621.1%20.3%17.1%10.7%10.6%10.7%9.4%
Feb 202620.2%23%15.8%10.7%9.7%11.9%8.7%
Mar 202621.8%24.8%13.1%11.5%10.6%10.5%7.7%
Apr 202621.8%24.5%11.3%11.3%12.6%10.9%7.6%
May 202624.5%23.6%10.9%12.4%12.4%8.8%7.3%
Jun 202623.1%26.3%10%13.9%10.9%9.1%6.6%
Jul 202623.7%22.2%12.2%13.9%10%10%8.2%
Aug 202623.8%22.3%12.2%12.2%11.7%9.6%8.2%
Sep 202623.3%21.8%12%12%11.5%11.3%8%

  1. 1.Formosa Ashburton

    23.3%

    Held 1st. 1.7K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Ton's Thai

    21.8%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.The Fine Lion

    12%

    Held 3rd. 880 estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.The Rabbit

    12%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Cleavers Corner

    11.5%

    Held 5th. 840 estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Somerset Grocer

    11.3%

    Held 6th. 830 estimated branded searches, +20.3% vs prior month. Share +1.7 points.

  7. 7.The Ottoman

    8%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between The Fine Lion and its closest rivals

Every comparison with The Fine Lion

6 comparisons

How has branded search demand for The Fine Lion changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Fine Lion in New Zealand fell from 1K to 880.
  • Across the 12 months ending September 2026, The Fine Lion’s share of searches among Ashburton restaurants in New Zealand peaked at 17.1% in January 2026 and was lowest at 10% in June 2026.
  • Across the 12 months ending September 2026, The Fine Lion rose from 4th to 3rd among Ashburton restaurants in New Zealand.

How did search popularity change for New Zealand Ashburton restaurants in September 2026?

6 changes

  1. In September 2026, Somerset Grocer gained share of searches among Ashburton restaurants in New Zealand, from 9.6% to 11.3%.

  2. Estimated monthly branded searches for The Ottoman in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

  3. Estimated monthly branded searches for Cleavers Corner in New Zealand fell 16% over 12 measured months, from 1K to 840 in September 2026.

  4. Estimated monthly branded searches for Ton's Thai in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

  5. Estimated monthly branded searches for Formosa Ashburton in New Zealand fell 12.3% over 12 measured months, from 1.9K to 1.7K in September 2026.

  6. Estimated monthly branded searches for The Fine Lion in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are The Fine Lion’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Fine Lion’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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