Brandwave

How popular isThe Bug Lady in search?

In August 2026, there were an estimated 30 branded searches for The Bug Lady in New Zealand which is down 40% over the last 11 months. The Bug Lady holds 30% estimated Share of Search among New Zealand nelson pest control companies and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Debug Nelson30%
  2. Spiderban30%
  3. The Bug Lady30%
  4. Bug Busters10%
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Which nelson pest control companies compete with The Bug Lady?

The Bug Lady against nelson pest control companies in New Zealand, by month

Share of Search by month for Debug Nelson, Spiderban, The Bug Lady, Bug Busters. The figures are in the table below the chart.

View monthly share of search table
MonthDebug NelsonSpiderbanThe Bug LadyBug Busters
Oct 202533.3%26.7%33.3%6.7%
Nov 202528%44%24%4%
Dec 202535%35%20%10%
Jan 202637.5%41.7%16.7%4.2%
Feb 202636%28%32%4%
Mar 202625%42.9%25%7.1%
Apr 202623.8%47.6%14.3%14.3%
May 202626.3%31.6%10.5%31.6%
Jun 202625%25%8.3%41.7%
Jul 202650%25%12.5%12.5%
Aug 202630%30%30%10%
Sep 2026————

  1. 1.Debug Nelson

    30%

    held 1st · 30 estimated branded searches · -25% vs prior month · -20 points

  2. 2.Spiderban

    30%

    held 2nd · 30 estimated branded searches · +50% vs prior month · +5 points

  3. 3.The Bug Lady

    30%

    moved from 4th to 3rd · 30 estimated branded searches · +200% vs prior month · +17.5 points

  4. 4.Bug Busters

    10%

    moved from 3rd to 4th · 10 estimated branded searches · 0% vs prior month · -2.5 points

Compare search popularity between The Bug Lady and its closest rivals

How has branded search demand for The Bug Lady changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Bug Lady in New Zealand fell from 50 to 30.
  • Across the 11 months ending August 2026, The Bug Lady’s estimated Share of Search among nelson pest control companies in New Zealand decreased from 33.3% to 30%.
  • Across the 11 months ending August 2026, The Bug Lady’s estimated Share of Search among nelson pest control companies in New Zealand peaked at 33.3% in October 2025 and was lowest at 8.3% in June 2026.
  • Across the 11 months ending August 2026, The Bug Lady fell from 2nd to 3rd among nelson pest control companies in New Zealand.

How did search popularity change for New Zealand nelson pest control companies in August 2026?

  1. In August 2026, The Bug Lady overtook Bug Busters to rank 3rd among nelson pest control companies in New Zealand, at 30%.

  2. In August 2026, Spiderban gained estimated Share of Search among nelson pest control companies in New Zealand, from 25% to 30%.

  3. In August 2026, Debug Nelson lost estimated Share of Search among nelson pest control companies in New Zealand, from 50% to 30%.

  4. In August 2026, Bug Busters lost estimated Share of Search among nelson pest control companies in New Zealand, from 12.5% to 10%.

How is The Bug Lady measured?

Brandwave collects information about searches that people make online using The Bug Lady’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • the bug lady nelson
  • the bug lady pest control

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How the Brand Demand Index is measured

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