How popular isTesla Supercharger in search?
In August 2026, there were an estimated 5.6K branded searches for Tesla Supercharger in New Zealand which held steady over the last 11 months. Tesla Supercharger holds 9% estimated Share of Search among New Zealand EV charging networks and is ranked 3rd of 3 competitors for search popularity.
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Which EV charging networks compete with Tesla Supercharger?
Share of Search by month for ChargeNet, bp charge, Tesla Supercharger. The figures are in the table below the chart.
View monthly share of search table
| Month | ChargeNet | bp charge | Tesla Supercharger |
|---|---|---|---|
| Oct 2025 | 64.8% | 17.6% | 17.6% |
| Nov 2025 | 69.5% | 16% | 14.4% |
| Dec 2025 | 72.6% | 14.5% | 12.9% |
| Jan 2026 | 73.8% | 12.6% | 13.6% |
| Feb 2026 | 65.4% | 24.1% | 10.5% |
| Mar 2026 | 65.6% | 24.1% | 10.2% |
| Apr 2026 | 65.6% | 24.5% | 9.9% |
| May 2026 | 62.9% | 29.2% | 7.9% |
| Jun 2026 | 59.5% | 32.9% | 7.6% |
| Jul 2026 | 61.5% | 29% | 9.5% |
| Aug 2026 | 65.1% | 25.9% | 9% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.1% | 40.7K | -3.3% | +3.6 points | |
| 2, held 2nd | 25.9% | 16.2K | -18.7% | -3.2 points | |
| 3, held 3rd | 9% | 5.6K | -13.4% | -0.5 points |
Compare search popularity between Tesla Supercharger and its closest rivals
How has branded search demand for Tesla Supercharger changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tesla Supercharger in New Zealand held steady, from 5.4K to 5.6K.
- Across the 11 months ending August 2026, Tesla Supercharger’s estimated Share of Search among EV charging networks in New Zealand decreased from 17.6% to 9%.
- Across the 11 months ending August 2026, Tesla Supercharger’s estimated Share of Search among EV charging networks in New Zealand peaked at 17.6% in October 2025 and was lowest at 7.6% in June 2026.
- Across the 11 months ending August 2026, Tesla Supercharger fell from 2nd to 3rd among EV charging networks in New Zealand.
How did search popularity change for New Zealand EV charging networks in August 2026?
2 changes
In August 2026, ChargeNet gained estimated Share of Search among EV charging networks in New Zealand, from 61.5% to 65.1%.
In August 2026, bp charge lost estimated Share of Search among EV charging networks in New Zealand, from 29% to 25.9%.
How is Tesla Supercharger measured?
Brandwave collects information about searches that people make online using Tesla Supercharger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- tesla com
- tesla supercharger
- tesla supercharger charger
- tesla supercharger charging station
- tesla supercharger ev charging
- tesla supercharger near me
- tesla supercharger new zealand
- tesla supercharger nz
- teslasupercharger
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Is Tesla Supercharger your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.