Brandwave

bp charge vs Tesla Supercharger:Which is more popular by branded search in New Zealand?

In August 2026, bp charge had more branded searches than Tesla Supercharger among EV charging networks in New Zealand. bp charge was estimated to have 16.2K branded searches compared to Tesla Supercharger’s 5.6K, and held a 25.9% Share of Search versus Tesla Supercharger’s 9%.

Share of Search among EV charging networks in New Zealand in August 2026Which is more popular in search, bp charge or Tesla Supercharger?
bp charge25.9%16.2K searches
vs
Tesla Supercharger9%5.6K searches

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Which is more popular in search, bp charge or Tesla Supercharger?

Compare the public electric vehicle charging networks New Zealand drivers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

bp charge and Tesla Supercharger among EV charging networks in New Zealand, by month

Share of Search by month for bp charge, Tesla Supercharger. The figures are in the table below the chart.

View monthly share of search table
MonthChargeNetbp chargeTesla Supercharger
Oct 202564.8%17.6%17.6%
Nov 202569.5%16%14.4%
Dec 202572.6%14.5%12.9%
Jan 202673.8%12.6%13.6%
Feb 202665.4%24.1%10.5%
Mar 202665.6%24.1%10.2%
Apr 202665.6%24.5%9.9%
May 202662.9%29.2%7.9%
Jun 202659.5%32.9%7.6%
Jul 202661.5%29%9.5%
Aug 202665.1%25.9%9%
Sep 2026———

How has the bp charge and Tesla Supercharger comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 11 months ending August 2026: bp charge took it in November 2025, Tesla Supercharger took it in January 2026, bp charge took it in February 2026.
  • Across the 11 months ending August 2026, bp charge’s estimated Share of Search among EV charging networks in New Zealand moved from 17.6% to 25.9%, and its estimated monthly branded searches moved from 5.4K to 16.2K.
  • Across the 11 months ending August 2026, Tesla Supercharger’s estimated Share of Search among EV charging networks in New Zealand moved from 17.6% to 9%, and its estimated monthly branded searches moved from 5.4K to 5.6K.

How did search popularity change for New Zealand EV charging networks in August 2026?

  1. In August 2026, bp charge lost estimated Share of Search among EV charging networks in New Zealand, from 29% to 25.9%.

How each brand is measured

Brandwave collects information about searches that people make online using bp charge’s and Tesla Supercharger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

bp charge

8 branded search terms

  • bp charge
  • bp charge charging station
  • bp charge near me
  • bp charge nz
  • bp com
  • bp pulse
  • bp pulse charging station
  • bpcharge

Tesla Supercharger

9 branded search terms

  • tesla com
  • tesla supercharger
  • tesla supercharger charger
  • tesla supercharger charging station
  • tesla supercharger ev charging
  • tesla supercharger near me
  • tesla supercharger new zealand
  • tesla supercharger nz
  • teslasupercharger

How the Brand Demand Index is measured

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