How popular isSwipedOn in search?
In August 2026, there were an estimated 420 branded searches for SwipedOn in New Zealand which is down 16% over the last 11 months. SwipedOn holds 19.8% estimated Share of Search among New Zealand visitor management systems and is ranked 2nd of 3 competitors for search popularity.
Vistab77.8%
SwipedOn19.8%
VisitorRego2.4%
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Which visitor management systems compete with SwipedOn?
Share of Search by month for Vistab, SwipedOn, VisitorRego. The figures are in the table below the chart.
View monthly share of search table
| Month | Vistab | SwipedOn | VisitorRego |
|---|---|---|---|
| Oct 2025 | 65.2% | 31.6% | 3.2% |
| Nov 2025 | 71.3% | 27.1% | 1.6% |
| Dec 2025 | 70.4% | 25.9% | 3.7% |
| Jan 2026 | 57.4% | 38.9% | 3.7% |
| Feb 2026 | 73.8% | 22.4% | 3.8% |
| Mar 2026 | 74.4% | 22.4% | 3.1% |
| Apr 2026 | 70.2% | 26% | 3.8% |
| May 2026 | 74.6% | 23.2% | 2.2% |
| Jun 2026 | 73.7% | 22.6% | 3.8% |
| Jul 2026 | 72% | 25.2% | 2.8% |
| Aug 2026 | 77.8% | 19.8% | 2.4% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.8% | 1.6K | +60.2% | +5.8 points | |
| 2, held 2nd | 19.8% | 420 | +16.7% | -5.4 points | |
| 3, held 3rd | 2.4% | 50 | +25% | -0.4 points |
Compare search popularity between SwipedOn and its closest rivals
How has branded search demand for SwipedOn changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SwipedOn in New Zealand fell from 500 to 420.
- Across the 11 months ending August 2026, SwipedOn’s estimated Share of Search among visitor management systems in New Zealand decreased from 31.6% to 19.8%.
- Across the 11 months ending August 2026, SwipedOn’s estimated Share of Search among visitor management systems in New Zealand peaked at 38.9% in January 2026 and was lowest at 19.8% in August 2026.
How did search popularity change for New Zealand visitor management systems in August 2026?
2 changes
In August 2026, Vistab gained estimated Share of Search among visitor management systems in New Zealand, from 72% to 77.8%.
In August 2026, SwipedOn lost estimated Share of Search among visitor management systems in New Zealand, from 25.2% to 19.8%.
How is SwipedOn measured?
Brandwave collects information about searches that people make online using SwipedOn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- swipedon
- swipedon com
- swipedon nz
- swipedon visitor management
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