How popular isSudafed in search?
In August 2026, there were an estimated 9.4K branded searches for Sudafed in New Zealand which is up 86.7% over the last 11 months. Sudafed holds 28.2% estimated Share of Search among New Zealand cold and flu brands and is ranked 2nd of 5 competitors for search popularity.
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Which cold and flu brands compete with Sudafed?
Share of Search by month for Lemsip, Sudafed, Strepsils, Vicks. The figures are in the table below the chart.
View monthly share of search table
| Month | Lemsip | Sudafed | Strepsils | Vicks | Coldrex |
|---|---|---|---|---|---|
| Oct 2025 | 20.5% | 35.9% | 24.1% | 17.8% | 1.7% |
| Nov 2025 | 21.8% | 34.6% | 22.3% | 20.3% | 1.1% |
| Dec 2025 | 19.4% | 34.9% | 22.9% | 21.4% | 1.4% |
| Jan 2026 | 20.2% | 33.5% | 24% | 21.1% | 1.2% |
| Feb 2026 | 22.8% | 31.3% | 23.9% | 20.5% | 1.4% |
| Mar 2026 | 24.3% | 31.3% | 25.5% | 17.3% | 1.5% |
| Apr 2026 | 22.7% | 33.5% | 22% | 20.1% | 1.8% |
| May 2026 | 25.3% | 31.2% | 20.9% | 20.6% | 2% |
| Jun 2026 | 25.7% | 30.9% | 21.6% | 20.1% | 1.7% |
| Jul 2026 | 27% | 31.6% | 21% | 18.9% | 1.5% |
| Aug 2026 | 28.5% | 28.2% | 23.2% | 18.9% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 28.5% | 9.5K | +43.5% | +1.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.2% | 9.4K | +21.6% | -3.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23.2% | 7.7K | +50.4% | +2.2 points | |
| 4, held 4th | 18.9% | 6.3K | +36.1% | 0 points | |
| 5, held 5th | 1.1% | 370 | +2.8% | -0.4 points |
1.
Lemsip28.5%
moved from 2nd to 1st · 9.5K estimated branded searches · +43.5% vs prior month · +1.5 points
2.
Sudafed28.2%
moved from 1st to 2nd · 9.4K estimated branded searches · +21.6% vs prior month · -3.3 points
23.2%
held 3rd · 7.7K estimated branded searches · +50.4% vs prior month · +2.2 points
4.
Vicks18.9%
held 4th · 6.3K estimated branded searches · +36.1% vs prior month · 0 points
5.Coldrex
1.1%
held 5th · 370 estimated branded searches · +2.8% vs prior month · -0.4 points
Compare search popularity between Sudafed and its closest rivals
How has branded search demand for Sudafed changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sudafed in New Zealand rose from 5K to 9.4K.
- Across the 11 months ending August 2026, Sudafed’s estimated Share of Search among cold and flu brands in New Zealand decreased from 35.9% to 28.2%.
- Across the 11 months ending August 2026, Sudafed fell from 1st to 2nd among cold and flu brands in New Zealand.
How did search popularity change for New Zealand cold and flu brands in August 2026?
5 changes
In August 2026, Lemsip overtook Sudafed to take the highest estimated Share of Search among cold and flu brands in New Zealand, at 28.5%.
In August 2026, Strepsils gained estimated Share of Search among cold and flu brands in New Zealand, from 21% to 23.2%.
In August 2026, Sudafed lost estimated Share of Search among cold and flu brands in New Zealand, from 31.6% to 28.2%.
Coldrex’s estimated Share of Search among cold and flu brands in New Zealand has lost ground for 3 months in a row, from 2% to 1.1% in August 2026.
Estimated monthly branded searches for Vicks in New Zealand rose 153% over 11 measured months, from 2.5K to 6.3K in August 2026.
How is Sudafed measured?
Brandwave collects information about searches that people make online using Sudafed’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
14 branded search terms
- sudafed
- sudafed cold and flu
- sudafed cough
- sudafed day night
- sudafed lozenges
- sudafed near me
- sudafed night
- sudafed nz
- sudafed online
- sudafed pe
- sudafed pseudoephedrine
- sudafed sinus
- sudafed sore throat
- sudafed tablets
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Is Sudafed your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.