Brandwave

How popular isStayfree?

In September 2026, people searched for Stayfree by name about 590 times in New Zealand, a 51.3% increase from the previous year. These searches made up 5.6% of all New Zealand period care brand searches, placing Stayfree sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about period care brands, Stayfree did not appear in any of the answers.

Search and AI answers in September 2026

Stayfree is the sixth most searched of 10 competitors and not listed in any AI answer.

  1. LibraShare of searches 28.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. U by KotexShare of searches 24.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. ModibodiShare of searches 19.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. AWWAShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. StayfreeShare of searches 5.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top period care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stayfree did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modibodi1st
  2. Libra2nd
  3. Confitex3rd
  4. AWWA4th
  5. U by Kotex5th
  6. TOM Organic6th
  7. Hello Period7th
  8. Always8th
  9. Stayfree–
  10. Thinx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Libra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modibodi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • U by Kotex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Confitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWWA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TOM Organic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hello Period2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Always1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which period care brands compete with Stayfree?

Stayfree against period care brands in New Zealand, by month

Share of searches by month for Libra, U by Kotex, Modibodi, AWWA, TOM Organic, Stayfree, Hello Period. The figures are in the table below the chart.

View monthly share of searches table
MonthLibraU by KotexModibodiAWWATOM OrganicStayfreeHello PeriodAlwaysConfitexThinx
Oct 202524.7%16.9%15.9%21.5%3.4%4.4%4.4%6.7%1.3%0.8%
Nov 202519.2%15.5%26.4%20.8%3.2%4%6.1%2.2%1.4%1.1%
Dec 202524.6%18.9%21.9%18.7%3.3%4%4.9%1.4%1.4%0.88%
Jan 202625%19.5%20%20.6%3.2%3.7%4.5%1.3%0.85%1.3%
Feb 202620.1%18.3%15%27%2.9%4%5%1.8%1.1%4.8%
Mar 202621.7%14.9%12.2%32.1%3%3.4%5.1%1.8%0.78%4.9%
Apr 202623.8%18.1%15.3%22.5%3.7%4%4.9%2.6%0.91%4.3%
May 202625.2%20%20.7%11.4%4.4%4%4.9%2.2%0.72%6.5%
Jun 202624.7%19.6%18.7%10.3%4%3.6%6.7%1.9%0.83%9.5%
Jul 202628.6%22.8%15.1%7.5%5.2%4.5%5.5%2%0.84%8%
Aug 202625.7%23.9%23.7%7.1%5.6%4.3%5.2%1.2%0.8%2.4%
Sep 202628.4%24.5%19.8%8.8%5.8%5.6%4.6%1%0.86%0.57%

  1. 1.Libra

    28.4%

    Held 1st. 3K estimated branded searches, +3.5% vs prior month. Share +2.7 points.

  2. 2.U by Kotex

    24.5%

    Held 2nd. 2.6K estimated branded searches, -4.1% vs prior month. Share +0.6 points.

  3. 3.Modibodi

    19.8%

    Held 3rd. 2.1K estimated branded searches, -21.8% vs prior month. Share -3.9 points.

  4. 4.AWWA

    8.8%

    Held 4th. 930 estimated branded searches, +16.3% vs prior month. Share +1.7 points.

  5. 5.TOM Organic

    5.8%

    Held 5th. 610 estimated branded searches, -3.2% vs prior month. Share +0.2 points.

  6. 6.Stayfree

    5.6%

    Moved from 7th to 6th. 590 estimated branded searches, +22.9% vs prior month. Share +1.3 points.

  7. 7.Hello Period

    4.6%

    Moved from 6th to 7th. 480 estimated branded searches, -18.6% vs prior month. Share -0.7 points.

  8. 8.Always

    1%

    Moved from 9th to 8th. 110 estimated branded searches, -21.4% vs prior month. Share -0.2 points.

  9. 9.Confitex

    0.86%

    Moved from 10th to 9th. 90 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Thinx

    0.57%

    Moved from 8th to 10th. 60 estimated branded searches, -77.8% vs prior month. Share -1.8 points.

Compare popularity between Stayfree and its closest rivals

Every comparison with Stayfree

9 comparisons

How has branded search demand for Stayfree changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stayfree in New Zealand rose from 390 to 590.
  • Across the 12 months ending September 2026, Stayfree’s share of searches among period care brands in New Zealand increased from 4.4% to 5.6%.
  • Across the 12 months ending September 2026, Stayfree’s share of searches among period care brands in New Zealand peaked at 5.6% in September 2026 and was lowest at 3.4% in March 2026.
  • Across the 12 months ending September 2026, Stayfree rose from 7th to 6th among period care brands in New Zealand.

How did search popularity change for New Zealand period care brands in September 2026?

6 changes

  1. In September 2026, Stayfree overtook Hello Period to rank 6th among period care brands in New Zealand, with 5.6% of the searches.

  2. In September 2026, Libra gained share of searches among period care brands in New Zealand, from 25.7% to 28.4%.

  3. In September 2026, AWWA gained share of searches among period care brands in New Zealand, from 7.1% to 8.8%.

  4. In September 2026, U by Kotex gained share of searches among period care brands in New Zealand, from 23.9% to 24.5%.

  5. In September 2026, Modibodi lost share of searches among period care brands in New Zealand, from 23.7% to 19.8%.

  6. In September 2026, Thinx lost share of searches among period care brands in New Zealand, from 2.4% to 0.57%.

How are Stayfree’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Stayfree’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stayfree pads

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How the Brand Demand Index is measured

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