Brandwave

How popular isSmith & Smith in search?

In August 2026, there were an estimated 12.5K branded searches for Smith & Smith in New Zealand which is down 6.3% over the last 11 months. Smith & Smith holds 74.7% estimated Share of Search among New Zealand windscreen repair companies and is ranked 1st of 3 competitors for search popularity.

Share of Search, August 2026
  1. Smith & Smith74.7%
  2. Novus22.9%
  3. Instant Windscreens2.4%
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Which windscreen repair companies compete with Smith & Smith?

Smith & Smith against windscreen repair companies in New Zealand, by month

Share of Search by month for Smith & Smith, Novus, Instant Windscreens. The figures are in the table below the chart.

View monthly share of search table
MonthSmith & SmithNovusInstant Windscreens
Oct 202574.6%21.9%3.5%
Nov 202577.4%19.5%3.1%
Dec 202574.3%22.3%3.4%
Jan 202674.9%22%3.2%
Feb 202674.4%21.9%3.7%
Mar 202676.1%20.2%3.7%
Apr 202674.3%22.8%3%
May 202675.2%21.7%3.1%
Jun 202674.3%22.7%3%
Jul 202674.6%22.9%2.5%
Aug 202674.7%22.9%2.4%
Sep 2026———
  1. held 1st · 12.5K estimated branded searches · 0% vs prior month · +0.1 points

  2. 2.Novus

    22.9%

    held 2nd · 3.8K estimated branded searches · -0.26% vs prior month · 0 points

  3. held 3rd · 410 estimated branded searches · -2.4% vs prior month · -0.1 points

Compare search popularity between Smith & Smith and its closest rivals

How has branded search demand for Smith & Smith changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smith & Smith in New Zealand fell from 13.4K to 12.5K.
  • Across the 11 months ending August 2026, Smith & Smith’s estimated Share of Search among windscreen repair companies in New Zealand peaked at 77.4% in November 2025 and was lowest at 74.3% in April 2026.

How did search popularity change for New Zealand windscreen repair companies in August 2026?

  1. Instant Windscreens’ estimated Share of Search among windscreen repair companies in New Zealand has lost ground for 3 months in a row, from 3.1% to 2.4% in August 2026.

How is Smith & Smith measured?

Brandwave collects information about searches that people make online using Smith & Smith’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • smith & smith
  • smith & smith auto glass
  • smith & smith glass
  • smith & smith near me
  • smith & smith new zealand
  • smith & smith nz
  • smith & smith windscreen
  • smith & smith windscreen replacement
  • smith and smith
  • smith and smith windscreen replacement
  • smith smith
  • smith smith glass
  • smithandsmith co nz
  • smithsmith

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How the Brand Demand Index is measured

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Is Smith & Smith your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.