Novus vs Smith & Smith:Which is more popular by branded search in New Zealand?
In August 2026, Smith & Smith had more branded searches than Novus among windscreen repair companies in New Zealand. Smith & Smith was estimated to have 12.5K branded searches compared to Novus’ 3.8K, and held a 74.7% Share of Search versus Novus’ 22.9%.
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Which is more popular in search, Novus or Smith & Smith?
Compare the windscreen repair and replacement companies New Zealand drivers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smith & Smith, Novus. The figures are in the table below the chart.
View monthly share of search table
| Month | Smith & Smith | Novus | Instant Windscreens |
|---|---|---|---|
| Oct 2025 | 74.6% | 21.9% | 3.5% |
| Nov 2025 | 77.4% | 19.5% | 3.1% |
| Dec 2025 | 74.3% | 22.3% | 3.4% |
| Jan 2026 | 74.9% | 22% | 3.2% |
| Feb 2026 | 74.4% | 21.9% | 3.7% |
| Mar 2026 | 76.1% | 20.2% | 3.7% |
| Apr 2026 | 74.3% | 22.8% | 3% |
| May 2026 | 75.2% | 21.7% | 3.1% |
| Jun 2026 | 74.3% | 22.7% | 3% |
| Jul 2026 | 74.6% | 22.9% | 2.5% |
| Aug 2026 | 74.7% | 22.9% | 2.4% |
| Sep 2026 | — | — | — |
How has the Novus and Smith & Smith comparison changed over the last 12 months?
3 findings
- Smith & Smith was ahead of Novus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Novus’ estimated Share of Search among windscreen repair companies in New Zealand moved from 21.9% to 22.9%, and its estimated monthly branded searches moved from 3.9K to 3.8K.
- Across the 11 months ending August 2026, Smith & Smith’s estimated Share of Search among windscreen repair companies in New Zealand moved from 74.6% to 74.7%, and its estimated monthly branded searches moved from 13.4K to 12.5K.
How did search popularity change for New Zealand windscreen repair companies in August 2026?
0 changes
Neither Novus nor Smith & Smith moved beyond provider rounding among windscreen repair companies in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Novus’ and Smith & Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Novus
4 branded search terms
- novus glass
- novus windscreen
- novus windscreen repair
- novus windscreen replacement
Smith & Smith
14 branded search terms
- smith & smith
- smith & smith auto glass
- smith & smith glass
- smith & smith near me
- smith & smith new zealand
- smith & smith nz
- smith & smith windscreen
- smith & smith windscreen replacement
- smith and smith
- smith and smith windscreen replacement
- smith smith
- smith smith glass
- smithandsmith co nz
- smithsmith
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.