Brandwave

How popular isSecurity Specialists in search?

In August 2026, there were an estimated 50 branded searches for Security Specialists in New Zealand which held steady over the last 11 months. Security Specialists holds 4.9% estimated Share of Search among New Zealand dunedin security system installers and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Begg Security Group87.3%
  2. AEC Security4.9%
  3. Security Specialists4.9%
  4. Advanced Security2.9%

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Which dunedin security system installers compete with Security Specialists?

Security Specialists against dunedin security system installers in New Zealand, by month

Share of Search by month for Begg Security Group, AEC Security, Security Specialists, Advanced Security. The figures are in the table below the chart.

View monthly share of search table
MonthBegg Security GroupAEC SecuritySecurity SpecialistsAdvanced Security
Oct 202587.8%5.2%4.3%2.6%
Nov 202587.1%5.2%6%1.7%
Dec 202591.8%2.7%3.6%1.8%
Jan 202688.6%4.4%4.4%2.6%
Feb 202691.7%3.5%3.5%1.4%
Mar 202689.7%4.1%4.8%1.4%
Apr 202690.2%3.6%4.5%1.8%
May 202688.7%3.5%4.3%3.5%
Jun 202687.9%5.2%4.3%2.6%
Jul 202689.6%2.6%3.5%4.3%
Aug 202687.3%4.9%4.9%2.9%
Sep 2026————
  1. held 1st · 890 estimated branded searches · -13.6% vs prior month · -2.3 points

  2. moved from 4th to 2nd · 50 estimated branded searches · +66.7% vs prior month · +2.3 points

  3. held 3rd · 50 estimated branded searches · +25% vs prior month · +1.4 points

  4. moved from 2nd to 4th · 30 estimated branded searches · -40% vs prior month · -1.4 points

Compare search popularity between Security Specialists and its closest rivals

How has branded search demand for Security Specialists changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Security Specialists in New Zealand held steady at 50.
  • Across the 11 months ending August 2026, Security Specialists’ estimated Share of Search among dunedin security system installers in New Zealand increased from 4.3% to 4.9%.
  • Across the 11 months ending August 2026, Security Specialists’ estimated Share of Search among dunedin security system installers in New Zealand peaked at 6% in November 2025 and was lowest at 3.5% in February 2026.

How did search popularity change for New Zealand dunedin security system installers in August 2026?

  1. In August 2026, AEC Security overtook Advanced Security to rank 2nd among dunedin security system installers in New Zealand, at 4.9%.

  2. In August 2026, Security Specialists gained estimated Share of Search among dunedin security system installers in New Zealand, from 3.5% to 4.9%.

  3. In August 2026, Begg Security Group lost estimated Share of Search among dunedin security system installers in New Zealand, from 89.6% to 87.3%.

  4. In August 2026, Advanced Security lost estimated Share of Search among dunedin security system installers in New Zealand, from 4.3% to 2.9%.

How is Security Specialists measured?

Brandwave collects information about searches that people make online using Security Specialists’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • security specialists dunedin

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How the Brand Demand Index is measured

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