Advanced Security vs Security Specialists:Which is more popular by branded search in New Zealand?
In August 2026, Security Specialists had more branded searches than Advanced Security among dunedin security system installers in New Zealand. Security Specialists was estimated to have 50 branded searches compared to Advanced Security’s 30, and held a 4.9% Share of Search versus Advanced Security’s 2.9%.
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Which is more popular in search, Advanced Security or Security Specialists?
Compare Dunedin security system installers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Security Specialists, Advanced Security. The figures are in the table below the chart.
View monthly share of search table
| Month | Begg Security Group | AEC Security | Security Specialists | Advanced Security |
|---|---|---|---|---|
| Oct 2025 | 87.8% | 5.2% | 4.3% | 2.6% |
| Nov 2025 | 87.1% | 5.2% | 6% | 1.7% |
| Dec 2025 | 91.8% | 2.7% | 3.6% | 1.8% |
| Jan 2026 | 88.6% | 4.4% | 4.4% | 2.6% |
| Feb 2026 | 91.7% | 3.5% | 3.5% | 1.4% |
| Mar 2026 | 89.7% | 4.1% | 4.8% | 1.4% |
| Apr 2026 | 90.2% | 3.6% | 4.5% | 1.8% |
| May 2026 | 88.7% | 3.5% | 4.3% | 3.5% |
| Jun 2026 | 87.9% | 5.2% | 4.3% | 2.6% |
| Jul 2026 | 89.6% | 2.6% | 3.5% | 4.3% |
| Aug 2026 | 87.3% | 4.9% | 4.9% | 2.9% |
| Sep 2026 | — | — | — | — |
How has the Advanced Security and Security Specialists comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Advanced Security took it in July 2026, Security Specialists took it in August 2026.
- Across the 11 months ending August 2026, Advanced Security’s estimated Share of Search among dunedin security system installers in New Zealand moved from 2.6% to 2.9%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Security Specialists’ estimated Share of Search among dunedin security system installers in New Zealand moved from 4.3% to 4.9%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand dunedin security system installers in August 2026?
3 changes
In August 2026, AEC Security overtook Advanced Security to rank 2nd among dunedin security system installers in New Zealand, at 4.9%.
In August 2026, Security Specialists gained estimated Share of Search among dunedin security system installers in New Zealand, from 3.5% to 4.9%.
In August 2026, Advanced Security lost estimated Share of Search among dunedin security system installers in New Zealand, from 4.3% to 2.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Advanced Security’s and Security Specialists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Advanced Security
1 branded search term
- advanced security nz
Security Specialists
1 branded search term
- security specialists dunedin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.