Brandwave

How popular isSAXX in search?

In August 2026, there were an estimated 170 branded searches for SAXX in New Zealand which is up 41.7% over the last 11 months. SAXX holds 0.39% estimated Share of Search among New Zealand underwear brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Calvin Klein78.1%
  2. Bonds17.7%
  3. Jockey3.2%
  4. Step One0.55%
  5. SAXX0.39%
  6. Tommy John0.12%
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Which underwear brands compete with SAXX?

SAXX against underwear brands in New Zealand, by month

Share of Search by month for Calvin Klein, Bonds, Jockey, SAXX. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinBondsJockeyStep OneSAXXTommy John
Oct 202577%18.5%3.5%0.5%0.3%0.17%
Nov 202582%14%2.7%0.94%0.26%0.09%
Dec 202584.4%12.5%2.4%0.44%0.23%0.08%
Jan 202680.1%16.3%2.6%0.63%0.28%0.11%
Feb 202681%15.6%2.5%0.39%0.34%0.15%
Mar 202682.4%14.5%2.3%0.32%0.32%0.16%
Apr 202682.5%13.5%3.2%0.24%0.24%0.33%
May 202682.9%12.8%3.1%0.48%0.36%0.3%
Jun 202681.1%14.8%3%0.46%0.24%0.46%
Jul 202682.8%13.4%2.7%0.59%0.34%0.19%
Aug 202678.1%17.7%3.2%0.55%0.39%0.12%
Sep 2026——————

  1. 1.Calvin Klein

    78.1%

    held 1st · 33.8K estimated branded searches · -13.8% vs prior month · -4.7 points

  2. 2.Bonds

    17.7%

    held 2nd · 7.7K estimated branded searches · +20.3% vs prior month · +4.2 points

  3. 3.Jockey

    3.2%

    held 3rd · 1.4K estimated branded searches · +10.3% vs prior month · +0.5 points

  4. 4.Step One

    0.55%

    held 4th · 240 estimated branded searches · -14.3% vs prior month · 0 points

  5. 5.SAXX

    0.39%

    held 5th · 170 estimated branded searches · +6.3% vs prior month · +0.1 points

  6. 6.Tommy John

    0.12%

    held 6th · 50 estimated branded searches · -44.4% vs prior month · -0.1 points

Compare search popularity between SAXX and its closest rivals

How has branded search demand for SAXX changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SAXX in New Zealand rose from 120 to 170.
  • Across the 11 months ending August 2026, SAXX’s estimated Share of Search among underwear brands in New Zealand held steady, from 0.3% to 0.39%.

How did search popularity change for New Zealand underwear brands in August 2026?

  1. In August 2026, Bonds gained estimated Share of Search among underwear brands in New Zealand, from 13.4% to 17.7%.

  2. In August 2026, Jockey gained estimated Share of Search among underwear brands in New Zealand, from 2.7% to 3.2%.

  3. In August 2026, Calvin Klein lost estimated Share of Search among underwear brands in New Zealand, from 82.8% to 78.1%.

  4. Estimated monthly branded searches for SAXX in New Zealand rose 41.7% over 11 measured months, from 120 to 170 in August 2026.

  5. Estimated monthly branded searches for Step One in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.

  6. Estimated monthly branded searches for Tommy John in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

How is SAXX measured?

Brandwave collects information about searches that people make online using SAXX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • saxx
  • saxx boxers
  • saxx briefs
  • saxx near me
  • saxx nz

Do you work for SAXX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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