SAXX vs Tommy John:Which is more popular by branded search in New Zealand?
In August 2026, SAXX had more branded searches than Tommy John among underwear brands in New Zealand. SAXX was estimated to have 170 branded searches compared to Tommy John’s 50, and held a 0.39% Share of Search versus Tommy John’s 0.12%.
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Which is more popular in search, SAXX or Tommy John?
Compare the everyday underwear and basics brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SAXX, Tommy John. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Bonds | Jockey | Step One | SAXX | Tommy John |
|---|---|---|---|---|---|---|
| Oct 2025 | 77% | 18.5% | 3.5% | 0.5% | 0.3% | 0.17% |
| Nov 2025 | 82% | 14% | 2.7% | 0.94% | 0.26% | 0.09% |
| Dec 2025 | 84.4% | 12.5% | 2.4% | 0.44% | 0.23% | 0.08% |
| Jan 2026 | 80.1% | 16.3% | 2.6% | 0.63% | 0.28% | 0.11% |
| Feb 2026 | 81% | 15.6% | 2.5% | 0.39% | 0.34% | 0.15% |
| Mar 2026 | 82.4% | 14.5% | 2.3% | 0.32% | 0.32% | 0.16% |
| Apr 2026 | 82.5% | 13.5% | 3.2% | 0.24% | 0.24% | 0.33% |
| May 2026 | 82.9% | 12.8% | 3.1% | 0.48% | 0.36% | 0.3% |
| Jun 2026 | 81.1% | 14.8% | 3% | 0.46% | 0.24% | 0.46% |
| Jul 2026 | 82.8% | 13.4% | 2.7% | 0.59% | 0.34% | 0.19% |
| Aug 2026 | 78.1% | 17.7% | 3.2% | 0.55% | 0.39% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the SAXX and Tommy John comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Tommy John took it in April 2026, SAXX took it in May 2026, Tommy John took it in June 2026, SAXX took it in July 2026.
- Across the 11 months ending August 2026, SAXX’s estimated Share of Search among underwear brands in New Zealand moved from 0.3% to 0.39%, and its estimated monthly branded searches moved from 120 to 170.
- Across the 11 months ending August 2026, Tommy John’s estimated Share of Search among underwear brands in New Zealand moved from 0.17% to 0.12%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand underwear brands in August 2026?
2 changes
Estimated monthly branded searches for SAXX in New Zealand rose 41.7% over 11 measured months, from 120 to 170 in August 2026.
Estimated monthly branded searches for Tommy John in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SAXX’s and Tommy John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SAXX
5 branded search terms
- saxx
- saxx boxers
- saxx briefs
- saxx near me
- saxx nz
Tommy John
3 branded search terms
- tommy john boxers
- tommy john briefs
- tommy john underwear for men
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.