Jockey vs SAXX:Which is more popular by branded search in New Zealand?
In August 2026, Jockey had more branded searches than SAXX among underwear brands in New Zealand. Jockey was estimated to have 1.4K branded searches compared to SAXX’s 170, and held a 3.2% Share of Search versus SAXX’s 0.39%.
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Which is more popular in search, Jockey or SAXX?
Compare the everyday underwear and basics brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jockey, SAXX. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Bonds | Jockey | Step One | SAXX | Tommy John |
|---|---|---|---|---|---|---|
| Oct 2025 | 77% | 18.5% | 3.5% | 0.5% | 0.3% | 0.17% |
| Nov 2025 | 82% | 14% | 2.7% | 0.94% | 0.26% | 0.09% |
| Dec 2025 | 84.4% | 12.5% | 2.4% | 0.44% | 0.23% | 0.08% |
| Jan 2026 | 80.1% | 16.3% | 2.6% | 0.63% | 0.28% | 0.11% |
| Feb 2026 | 81% | 15.6% | 2.5% | 0.39% | 0.34% | 0.15% |
| Mar 2026 | 82.4% | 14.5% | 2.3% | 0.32% | 0.32% | 0.16% |
| Apr 2026 | 82.5% | 13.5% | 3.2% | 0.24% | 0.24% | 0.33% |
| May 2026 | 82.9% | 12.8% | 3.1% | 0.48% | 0.36% | 0.3% |
| Jun 2026 | 81.1% | 14.8% | 3% | 0.46% | 0.24% | 0.46% |
| Jul 2026 | 82.8% | 13.4% | 2.7% | 0.59% | 0.34% | 0.19% |
| Aug 2026 | 78.1% | 17.7% | 3.2% | 0.55% | 0.39% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jockey and SAXX comparison changed over the last 12 months?
3 findings
- Jockey was ahead of SAXX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jockey’s estimated Share of Search among underwear brands in New Zealand moved from 3.5% to 3.2%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 11 months ending August 2026, SAXX’s estimated Share of Search among underwear brands in New Zealand moved from 0.3% to 0.39%, and its estimated monthly branded searches moved from 120 to 170.
How did search popularity change for New Zealand underwear brands in August 2026?
2 changes
In August 2026, Jockey gained estimated Share of Search among underwear brands in New Zealand, from 2.7% to 3.2%.
Estimated monthly branded searches for SAXX in New Zealand rose 41.7% over 11 measured months, from 120 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jockey’s and SAXX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.