How popular isSawmill in search?
In August 2026, there were an estimated 1.5K branded searches for Sawmill in New Zealand which is down 30% over the last 11 months. Sawmill holds 6.3% estimated Share of Search among New Zealand craft beer brands and is ranked 6th of 8 competitors for search popularity.
Panhead23.7%
Emerson's22.2%
Garage Project20.1%
Parrotdog16.1%Behemoth Brewing6.9%
Sawmill6.3%Tuatara3.6%
Liberty Brewing0.99%
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Which craft beer brands compete with Sawmill?
Share of Search by month for Panhead, Emerson's, Garage Project, Parrotdog, Behemoth Brewing, Sawmill, Tuatara. The figures are in the table below the chart.
View monthly share of search table
| Month | Panhead | Emerson's | Garage Project | Parrotdog | Behemoth Brewing | Sawmill | Tuatara | Liberty Brewing |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.6% | 16.9% | 22.6% | 21.5% | 5.4% | 8.4% | 4.5% | 1.1% |
| Nov 2025 | 17.8% | 18.6% | 20.6% | 23.9% | 5.6% | 7.8% | 4.5% | 1.2% |
| Dec 2025 | 20.2% | 16.1% | 21.9% | 21.1% | 5.3% | 10% | 4.3% | 1.1% |
| Jan 2026 | 17.8% | 22.1% | 16.4% | 15.8% | 11.7% | 10.8% | 4.4% | 0.94% |
| Feb 2026 | 20.4% | 27.1% | 20.1% | 12.8% | 5.4% | 8.8% | 4.4% | 0.95% |
| Mar 2026 | 20.3% | 27.3% | 20.2% | 13.3% | 5.2% | 8.9% | 3.6% | 1% |
| Apr 2026 | 18.9% | 25.9% | 19.5% | 15.1% | 5.1% | 10.3% | 3.7% | 1.4% |
| May 2026 | 17.9% | 25.3% | 18.7% | 17.9% | 6.6% | 8.4% | 4.1% | 1.1% |
| Jun 2026 | 16.7% | 31% | 19.1% | 14.6% | 7.4% | 6.9% | 3% | 1.4% |
| Jul 2026 | 19.3% | 26.3% | 19.4% | 15.7% | 7.7% | 7.3% | 3.2% | 1.1% |
| Aug 2026 | 23.7% | 22.2% | 20.1% | 16.1% | 6.9% | 6.3% | 3.6% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 23.7% | 5.8K | +45.1% | +4.4 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 22.2% | 5.4K | 0% | -4.1 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 20.1% | 4.9K | +22.3% | +0.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 16.1% | 3.9K | +21.7% | +0.4 points | |
| 5, held 5th | 6.9% | 1.7K | +7% | -0.7 points | |
| 6, held 6th | 6.3% | 1.5K | +3.4% | -0.9 points | |
| 7, held 7th | 3.6% | 870 | +33.8% | +0.4 points | |
| 8, held 8th | 0.99% | 240 | +4.3% | -0.1 points |
1.
Panhead23.7%
moved from 3rd to 1st · 5.8K estimated branded searches · +45.1% vs prior month · +4.4 points
22.2%
moved from 1st to 2nd · 5.4K estimated branded searches · 0% vs prior month · -4.1 points
20.1%
moved from 2nd to 3rd · 4.9K estimated branded searches · +22.3% vs prior month · +0.6 points
16.1%
held 4th · 3.9K estimated branded searches · +21.7% vs prior month · +0.4 points
6.9%
held 5th · 1.7K estimated branded searches · +7% vs prior month · -0.7 points
6.
Sawmill6.3%
held 6th · 1.5K estimated branded searches · +3.4% vs prior month · -0.9 points
7.
3.6%
held 7th · 870 estimated branded searches · +33.8% vs prior month · +0.4 points
0.99%
held 8th · 240 estimated branded searches · +4.3% vs prior month · -0.1 points
Compare search popularity between Sawmill and its closest rivals
How has branded search demand for Sawmill changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sawmill in New Zealand fell from 2.2K to 1.5K.
- Across the 11 months ending August 2026, Sawmill’s estimated Share of Search among craft beer brands in New Zealand decreased from 8.4% to 6.3%.
- Across the 11 months ending August 2026, Sawmill’s estimated Share of Search among craft beer brands in New Zealand peaked at 10.8% in January 2026 and was lowest at 6.3% in August 2026.
- Across the 11 months ending August 2026, Sawmill fell from 5th to 6th among craft beer brands in New Zealand.
How did search popularity change for New Zealand craft beer brands in August 2026?
6 changes
In August 2026, Panhead overtook Garage Project to take the highest estimated Share of Search among craft beer brands in New Zealand, at 23.7%.
In August 2026, Garage Project gained estimated Share of Search among craft beer brands in New Zealand, from 19.4% to 20.1%.
In August 2026, Emerson's lost estimated Share of Search among craft beer brands in New Zealand, from 26.3% to 22.2%.
In August 2026, Sawmill lost estimated Share of Search among craft beer brands in New Zealand, from 7.3% to 6.3%.
In August 2026, Behemoth Brewing lost estimated Share of Search among craft beer brands in New Zealand, from 7.7% to 6.9%.
Estimated monthly branded searches for Parrotdog in New Zealand fell 30.1% over 11 measured months, from 5.6K to 3.9K in August 2026.
How is Sawmill measured?
Brandwave collects information about searches that people make online using Sawmill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- sawmill beer
- sawmill brewery
- sawmill brewing
Do you work for Sawmill? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sawmill your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.