Brandwave

How popular isRockmybaby?

In October 2026, people searched for Rockmybaby by name about 390 times in New Zealand, a 45.8% decrease from the previous year. These searches made up 48.8% of all New Zealand nanny and au pair agency searches, placing Rockmybaby first out of six agencies. When we asked both ChatGPT and Google AI Overviews about nanny and au pair agencies, Rockmybaby did not appear in any of the answers.

Search and AI answers in October 2026

Rockmybaby is the most searched of 6 competitors and not named in the AI answers we collected.

  1. RockmybabyShare of searches 48.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Red Robin Nanny AgencyShare of searches 21.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. Au Pair LinkShare of searches 12.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Karitane Nurses & NanniesShare of searches 12.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. Nannies on DemandShare of searches 3.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top nanny and au pair agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rockmybaby did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Au Pair Link1st
  2. Dream Childcare2nd
  3. Nannies on Demand3rd
  4. Red Robin Nanny Agency4th
  5. Karitane Nurses & Nannies5th
  6. Rockmybaby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Au Pair Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dream Childcare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Red Robin Nanny Agency2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Karitane Nurses & Nannies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nannies on Demand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rockmybaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about nanny and au pair agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Rockmybaby compared with other New Zealand nanny and au pair agencies?

Rockmybaby against nanny and au pair agencies in New Zealand, by month

Share of searches by month for Rockmybaby, Red Robin Nanny Agency, Au Pair Link, Karitane Nurses & Nannies, Nannies on Demand. The figures are in the table below the chart.

View monthly share of searches table
MonthRockmybabyRed Robin Nanny AgencyAu Pair LinkKaritane Nurses & NanniesNannies on DemandDream Childcare
Nov 202545.9%24.8%9.6%9.6%4.5%5.7%
Dec 202544.9%19.6%14%11.2%3.7%6.5%
Jan 202648.3%17.4%18.8%8.1%4.7%2.7%
Feb 202643.7%23.7%13.3%13.3%3.7%2.2%
Mar 202641.4%27.6%10.3%15.5%2.9%2.3%
Apr 202643.7%23.7%13.3%13.3%3%3%
May 202641.3%27.3%12.6%12.6%3.5%2.8%
Jun 202641.7%18.3%15.7%16.5%4.3%3.5%
Jul 202647.6%21%14.5%12.1%3.2%1.6%
Aug 202636.1%24.1%20.3%13.5%3.8%2.3%
Sep 202645.4%20%13.8%11.5%5.4%3.8%
Oct 202648.8%21.3%12.5%12.5%3.8%1.3%

  1. 1.Rockmybaby

    48.8%

    Held 1st. 390 estimated branded searches, -33.9% vs prior month. Share +3.4 points.

  2. 2.Red Robin Nanny Agency

    21.3%

    Held 2nd. 170 estimated branded searches, -34.6% vs prior month. Share +1.3 points.

  3. 3.Au Pair Link

    12.5%

    Held 3rd. 100 estimated branded searches, -44.4% vs prior month. Share -1.3 points.

  4. 4.Karitane Nurses & Nannies

    12.5%

    Held 4th. 100 estimated branded searches, -33.3% vs prior month. Share +1 points.

  5. 5.Nannies on Demand

    3.8%

    Held 5th. 30 estimated branded searches, -57.1% vs prior month. Share -1.6 points.

  6. 6.Dream Childcare

    1.3%

    Held 6th. 10 estimated branded searches, -80% vs prior month. Share -2.6 points.

Compare popularity between Rockmybaby and its closest rivals

Every comparison with Rockmybaby

5 comparisons

How has branded search demand for Rockmybaby changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Rockmybaby in New Zealand fell from 720 to 390.
  • Across the 12 months ending October 2026, Rockmybaby’s share of searches among nanny and au pair agencies in New Zealand increased from 45.9% to 48.8%.
  • Across the 12 months ending October 2026, Rockmybaby’s share of searches among nanny and au pair agencies in New Zealand peaked at 48.8% in October 2026 and was lowest at 36.1% in August 2026.

How did search popularity change for New Zealand nanny and au pair agencies in October 2026?

6 changes

  1. In October 2026, Rockmybaby gained share of searches among nanny and au pair agencies in New Zealand, from 45.4% to 48.8%.

  2. In October 2026, Red Robin Nanny Agency gained share of searches among nanny and au pair agencies in New Zealand, from 20% to 21.3%.

  3. In October 2026, Karitane Nurses & Nannies gained share of searches among nanny and au pair agencies in New Zealand, from 11.5% to 12.5%.

  4. In October 2026, Dream Childcare lost share of searches among nanny and au pair agencies in New Zealand, from 3.8% to 1.3%.

  5. In October 2026, Nannies on Demand lost share of searches among nanny and au pair agencies in New Zealand, from 5.4% to 3.8%.

  6. In October 2026, Au Pair Link lost share of searches among nanny and au pair agencies in New Zealand, from 13.8% to 12.5%.

How are Rockmybaby’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rockmybaby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rockmybaby

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How the Brand Demand Index is measured

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