Brandwave

How popular isRival IQ?

In September 2026, people searched for Rival IQ by name about 110 times in New Zealand, a 266.7% increase from the previous year. These searches made up 2.9% of all New Zealand social media analytics platform searches, placing Rival IQ fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about social media analytics platforms, Rival IQ did not appear in any of the answers.

Search and AI answers in September 2026

Rival IQ is the fifth most searched of 8 competitors and not listed in any AI answer.

  1. BufferShare of searches 42.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. MetricoolShare of searches 34.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. HootsuiteShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Sprout SocialShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Rival IQShare of searches 2.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top social media analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rival IQ did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricool1st
  2. Sprout Social2nd
  3. Hootsuite3rd
  4. Agorapulse4th
  5. Buffer5th
  6. Iconosquare6th
  7. Rival IQ–
  8. SocialPilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buffer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agorapulse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iconosquare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rival IQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which social media analytics platforms compete with Rival IQ?

Rival IQ against social media analytics platforms in New Zealand, by month

Share of searches by month for Buffer, Metricool, Hootsuite, Sprout Social, Rival IQ. The figures are in the table below the chart.

View monthly share of searches table
MonthBufferMetricoolHootsuiteSprout SocialRival IQSocialPilotAgorapulseIconosquare
Oct 202542.7%23.5%15.7%12.8%0.8%2.1%1.9%0.53%
Nov 202548.6%22.5%15.1%10%0.26%1.5%1.3%0.77%
Dec 202539.2%28.2%15.3%12.5%0.39%2.4%1.6%0.39%
Jan 202640.1%27.2%18.2%9.9%0.31%2.2%1.5%0.62%
Feb 202639.4%26.7%14.5%11.8%2.7%2.7%1.5%0.61%
Mar 202643%23.7%15.9%10.5%1.9%2.7%1.3%1.1%
Apr 202646.8%25.7%11.4%7.6%5%1.8%1.5%0.29%
May 202651.2%23.7%10.5%8.6%2.4%1.6%1.3%0.54%
Jun 202646.2%28.9%11.3%9.2%0.58%2%1.2%0.58%
Jul 202645.1%28.2%11%11%0.85%1.7%1.4%0.85%
Aug 202645.1%30.9%7.6%9.3%4%1.4%1.2%0.48%
Sep 202642.4%34.5%8.5%8.5%2.9%1.9%1.1%0.27%
  1. 1.Buffer

    42.4%

    Held 1st. 1.6K estimated branded searches, -15.8% vs prior month. Share -2.7 points.

  2. 2.Metricool

    34.5%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +3.6 points.

  3. 3.Hootsuite

    8.5%

    Moved from 4th to 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. Moved from 3rd to 4th. 320 estimated branded searches, -17.9% vs prior month. Share -0.8 points.

  5. 5.Rival IQ

    2.9%

    Held 5th. 110 estimated branded searches, -35.3% vs prior month. Share -1.1 points.

  6. Held 6th. 70 estimated branded searches, +16.7% vs prior month. Share +0.4 points.

  7. Held 7th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

  8. Held 8th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.

Compare popularity between Rival IQ and its closest rivals

Every comparison with Rival IQ

5 comparisons

How has branded search demand for Rival IQ changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rival IQ in New Zealand rose from 30 to 110.
  • Across the 12 months ending September 2026, Rival IQ’s share of searches among social media analytics platforms in New Zealand increased from 0.8% to 2.9%.
  • Across the 12 months ending September 2026, Rival IQ’s share of searches among social media analytics platforms in New Zealand peaked at 5% in April 2026 and was lowest at 0.26% in November 2025.
  • Across the 12 months ending September 2026, Rival IQ rose from 7th to 5th among social media analytics platforms in New Zealand.

How did search popularity change for New Zealand social media analytics platforms in September 2026?

6 changes
  1. In September 2026, Hootsuite overtook Sprout Social to rank 3rd among social media analytics platforms in New Zealand, with 8.5% of the searches.

  2. In September 2026, Metricool gained share of searches among social media analytics platforms in New Zealand, from 30.9% to 34.5%.

  3. In September 2026, Buffer lost share of searches among social media analytics platforms in New Zealand, from 45.1% to 42.4%.

  4. In September 2026, Rival IQ lost share of searches among social media analytics platforms in New Zealand, from 4% to 2.9%.

  5. In September 2026, Sprout Social lost share of searches among social media analytics platforms in New Zealand, from 9.3% to 8.5%.

  6. Estimated monthly branded searches for Iconosquare in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Rival IQ’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rival IQ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rival iq

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How the Brand Demand Index is measured

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Is Rival IQ your brand?

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