How popular isRitz in search?
In August 2026, there were an estimated 860 branded searches for Ritz in New Zealand which is up 32.3% over the last 11 months. Ritz holds 36.4% estimated Share of Search among New Zealand cracker brands and is ranked 1st of 4 competitors for search popularity.
Ritz36.4%Huntley & Palmers34.3%
Jatz16.1%
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Which cracker brands compete with Ritz?
Share of Search by month for Ritz, Huntley & Palmers, Jatz, Vita-Weat. The figures are in the table below the chart.
View monthly share of search table
| Month | Ritz | Huntley & Palmers | Jatz | Vita-Weat |
|---|---|---|---|---|
| Oct 2025 | 36.5% | 39.3% | 11.2% | 12.9% |
| Nov 2025 | 40% | 37% | 13.9% | 9.1% |
| Dec 2025 | 42.2% | 34.6% | 15.1% | 8.1% |
| Jan 2026 | 33.3% | 35.9% | 14.1% | 16.7% |
| Feb 2026 | 38% | 38.5% | 10.7% | 12.8% |
| Mar 2026 | 40.3% | 34.5% | 11.2% | 14.1% |
| Apr 2026 | 37.8% | 36.1% | 11.1% | 15% |
| May 2026 | 44.1% | 31.4% | 9.8% | 14.7% |
| Jun 2026 | 43.4% | 32.8% | 11.1% | 12.7% |
| Jul 2026 | 40.2% | 33.3% | 13.7% | 12.7% |
| Aug 2026 | 36.4% | 34.3% | 16.1% | 13.1% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 860 | +4.9% | -3.8 points | |
| 2, held 2nd | 34.3% | 810 | +19.1% | +1 points | |
| 3, held 3rd | 16.1% | 380 | +35.7% | +2.4 points | |
| 4, held 4th | 13.1% | 310 | +19.2% | +0.4 points |
1.
Ritz36.4%
held 1st · 860 estimated branded searches · +4.9% vs prior month · -3.8 points
34.3%
held 2nd · 810 estimated branded searches · +19.1% vs prior month · +1 points
3.
16.1%
held 3rd · 380 estimated branded searches · +35.7% vs prior month · +2.4 points
13.1%
held 4th · 310 estimated branded searches · +19.2% vs prior month · +0.4 points
Compare search popularity between Ritz and its closest rivals
How has branded search demand for Ritz changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ritz in New Zealand rose from 650 to 860.
- Across the 11 months ending August 2026, Ritz’s estimated Share of Search among cracker brands in New Zealand peaked at 44.1% in May 2026 and was lowest at 33.3% in January 2026.
- Across the 11 months ending August 2026, Ritz rose from 2nd to 1st among cracker brands in New Zealand.
How did search popularity change for New Zealand cracker brands in August 2026?
4 changes
In August 2026, Jatz gained estimated Share of Search among cracker brands in New Zealand, from 13.7% to 16.1%.
In August 2026, Huntley & Palmers gained estimated Share of Search among cracker brands in New Zealand, from 33.3% to 34.3%.
In August 2026, Ritz lost estimated Share of Search among cracker brands in New Zealand, from 40.2% to 36.4%.
Estimated monthly branded searches for Vita-Weat in New Zealand rose 34.8% over 11 measured months, from 230 to 310 in August 2026.
How is Ritz measured?
Brandwave collects information about searches that people make online using Ritz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- ritz cheese crackers
- ritz cheese sandwich crackers
- ritz crackers
- ritz original crackers
Do you work for Ritz? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ritz your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.