Brandwave

How popular isReal Meals?

In October 2026, people searched for Real Meals by name about 1,600 times in New Zealand, about the same as the previous year. These searches made up 41% of all New Zealand outdoor meal brand searches, placing Real Meals first out of five brands. When we asked both ChatGPT and Google AI Overviews about outdoor meal brands, Real Meals appeared in all answers and was the second most recommended of the five.

Search and AI answers in October 2026

Real Meals is the most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. Real MealsShare of searches 41%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Radix NutritionShare of searches 33.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Back Country CuisineShare of searches 22.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. FirepotShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Absolute WildernessShare of searches 0.77%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top outdoor meal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Real Meals appeared in all five answers. Real Meals is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Back Country Cuisine1st
  2. Real Meals2nd
  3. Radix Nutrition3rd
  4. Firepot4th
  5. Absolute Wilderness5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Real Meals5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Back Country Cuisine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Radix Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Firepot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Absolute Wilderness1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about outdoor meal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Real Meals compared with other New Zealand outdoor meal brands?

Real Meals against outdoor meal brands in New Zealand, by month

Share of searches by month for Real Meals, Radix Nutrition, Back Country Cuisine, Firepot. The figures are in the table below the chart.

View monthly share of searches table
MonthReal MealsRadix NutritionBack Country CuisineFirepotAbsolute Wilderness
Nov 202540.1%32.6%25.1%1.5%0.75%
Dec 202543.5%24.1%29.4%2.3%0.67%
Jan 202645.6%25.1%25.1%3.1%1.1%
Feb 202644.6%27.9%24.5%2.2%0.84%
Mar 202647.5%25%25%1.5%1%
Apr 202643.6%29.5%24.2%2%0.67%
May 202637.5%37.5%22.1%2.6%0.37%
Jun 202636.1%41%19.7%2.9%0.41%
Jul 202638.1%38.1%20.8%2.6%0.43%
Aug 202634.5%39.2%23.1%2.4%0.78%
Sep 202634.6%39.4%23.2%2%0.79%
Oct 202641%33.3%22.6%2.3%0.77%

  1. 1.Real Meals

    41%

    Moved from 2nd to 1st. 1.6K estimated branded searches, +81.8% vs prior month. Share +6.4 points.

  2. 2.Radix Nutrition

    33.3%

    Moved from 1st to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share -6 points.

  3. 3.Back Country Cuisine

    22.6%

    Held 3rd. 880 estimated branded searches, +49.2% vs prior month. Share -0.7 points.

  4. 4.Firepot

    2.3%

    Held 4th. 90 estimated branded searches, +80% vs prior month. Share +0.3 points.

  5. 5.Absolute Wilderness

    0.77%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Real Meals and its closest rivals

Every comparison with Real Meals

4 comparisons

How has branded search demand for Real Meals changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Real Meals in New Zealand held steady at 1.6K.
  • Across the 12 months ending October 2026, Real Meals’ share of searches among outdoor meal brands in New Zealand increased from 40.1% to 41%.
  • Across the 12 months ending October 2026, Real Meals’ share of searches among outdoor meal brands in New Zealand peaked at 47.5% in March 2026 and was lowest at 34.5% in August 2026.

How did search popularity change for New Zealand outdoor meal brands in October 2026?

4 changes

  1. In October 2026, Real Meals overtook Radix Nutrition to become the leader among outdoor meal brands in New Zealand, with 41% of the searches.

  2. In October 2026, Radix Nutrition lost share of searches among outdoor meal brands in New Zealand, from 39.4% to 33.3%.

  3. In October 2026, Back Country Cuisine lost share of searches among outdoor meal brands in New Zealand, from 23.2% to 22.6%.

  4. Estimated monthly branded searches for Firepot in New Zealand rose 50% over 12 measured months, from 60 to 90 in October 2026.

How are Real Meals’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Real Meals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • real meals

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How the Brand Demand Index is measured

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