Firepot vs Real Meals:Which is more popular in New Zealand?

Name: Firepot vs Real Meals: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Real Meals had more branded searches than Firepot among outdoor meal brands in New Zealand. Real Meals had about 1,600 branded searches, while Firepot had 90. Real Meals made up 41% of all outdoor meal brand searches we track, and Firepot accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about outdoor meal brands, Real Meals appeared in all five answers and Firepot in two. Real Meals was mentioned before Firepot in every answer.

Among outdoor meal brands in New Zealand in October 2026

Who do people search for more?

Real Meals, about 18 searches for every 1 for Firepot

Real Meals 1.6K searchesFirepot 90 searches

Who does AI mention more?

Real Meals, mentioned in every answer we collected

Real Meals in 5 of 5Firepot in 2 of 5

Who does AI recommend more?

Real Meals, named ahead of Firepot in every answer

Real Meals first in 5Firepot never first

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Top outdoor meal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Real Meals appeared in all five answers. Firepot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Real Meals was listed before Firepot in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Real Meals	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Back Country Cuisine	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Radix Nutrition	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Firepot	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Absolute Wilderness	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Real Meals5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Back Country Cuisine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Radix Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Firepot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Absolute Wilderness1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about outdoor meal brands

5 answers

Asked ChatGPT
“Which outdoor meal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best outdoor meal brands in New Zealand?”
Asked ChatGPT
“What's the best outdoor meal brand in New Zealand for light hiking meals?”
Searched Google, AI Overview
“freeze dried meals nz”
Searched Google, AI Overview
“tramping meals nz”

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Firepot or Real Meals more popular in search?

This chart shows how often people search Google for Firepot and Real Meals by name. Each line represents a brand's share of searches for all five outdoor meal brands we track, month by month, from searches in New Zealand.

Firepot and Real Meals among outdoor meal brands in New Zealand, by month

Month	Real Meals	Radix Nutrition	Back Country Cuisine	Firepot	Absolute Wilderness
Nov 2025	40.1%	32.6%	25.1%	1.5%	0.75%
Dec 2025	43.5%	24.1%	29.4%	2.3%	0.67%
Jan 2026	45.6%	25.1%	25.1%	3.1%	1.1%
Feb 2026	44.6%	27.9%	24.5%	2.2%	0.84%
Mar 2026	47.5%	25%	25%	1.5%	1%
Apr 2026	43.6%	29.5%	24.2%	2%	0.67%
May 2026	37.5%	37.5%	22.1%	2.6%	0.37%
Jun 2026	36.1%	41%	19.7%	2.9%	0.41%
Jul 2026	38.1%	38.1%	20.8%	2.6%	0.43%
Aug 2026	34.5%	39.2%	23.1%	2.4%	0.78%
Sep 2026	34.6%	39.4%	23.2%	2%	0.79%
Oct 2026	41%	33.3%	22.6%	2.3%	0.77%

How has branded search for Firepot and Real Meals changed in New Zealand over the last 12 months?

3 findings

Real Meals was ahead of Firepot in every measured month of the 12 months ending October 2026.
Across the 12 months ending October 2026, Firepot’s share of searches among outdoor meal brands in New Zealand moved from 1.5% to 2.3%, and its estimated monthly branded searches moved from 60 to 90.
Across the 12 months ending October 2026, Real Meals’ share of searches among outdoor meal brands in New Zealand moved from 40.1% to 41%, and its estimated monthly branded searches held steady at 1.6K.

How did search popularity change for New Zealand outdoor meal brands in October 2026?

2 changes

In October 2026, Real Meals overtook Radix Nutrition to become the leader among outdoor meal brands in New Zealand, with 41% of the searches.
Estimated monthly branded searches for Firepot in New Zealand rose 50% over 12 measured months, from 60 to 90 in October 2026.

How are Firepot’s and Real Meals’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Firepot’s and Real Meals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.