Brandwave

Absolute Wilderness vs Real Meals:Which is more popular in New Zealand?

In October 2026, Real Meals had more branded searches than Absolute Wilderness among outdoor meal brands in New Zealand. Real Meals had about 1,600 branded searches, while Absolute Wilderness had 30. Real Meals made up 41% of all outdoor meal brand searches we track, and Absolute Wilderness accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about outdoor meal brands, Real Meals appeared in all five answers and Absolute Wilderness in one. Real Meals was mentioned before Absolute Wilderness in every answer.

Among outdoor meal brands in New Zealand in October 2026

Who do people search for more?

Real Meals, about 53 searches for every 1 for Absolute Wilderness

Real Meals 1.6K searchesAbsolute Wilderness 30 searches

Who does AI mention more?

Real Meals, mentioned in every answer we collected

Real Meals in 5 of 5Absolute Wilderness in 1 of 5

Who does AI recommend more?

Real Meals, named ahead of Absolute Wilderness in every answer

Real Meals first in 5Absolute Wilderness never first

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Top outdoor meal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Real Meals appeared in all five answers. Absolute Wilderness was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Real Meals was listed before Absolute Wilderness in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Back Country Cuisine1st
  2. Real Meals2nd
  3. Radix Nutrition3rd
  4. Firepot4th
  5. Absolute Wilderness5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Real Meals5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Back Country Cuisine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Radix Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Firepot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Absolute Wilderness1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about outdoor meal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Absolute Wilderness or Real Meals more popular in search?

This chart shows how often people search Google for Absolute Wilderness and Real Meals by name. Each line represents a brand's share of searches for all five outdoor meal brands we track, month by month, from searches in New Zealand.

Absolute Wilderness and Real Meals among outdoor meal brands in New Zealand, by month

Share of searches by month for Real Meals, Absolute Wilderness. The figures are in the table below the chart.

View monthly share of searches table
MonthReal MealsRadix NutritionBack Country CuisineFirepotAbsolute Wilderness
Nov 202540.1%32.6%25.1%1.5%0.75%
Dec 202543.5%24.1%29.4%2.3%0.67%
Jan 202645.6%25.1%25.1%3.1%1.1%
Feb 202644.6%27.9%24.5%2.2%0.84%
Mar 202647.5%25%25%1.5%1%
Apr 202643.6%29.5%24.2%2%0.67%
May 202637.5%37.5%22.1%2.6%0.37%
Jun 202636.1%41%19.7%2.9%0.41%
Jul 202638.1%38.1%20.8%2.6%0.43%
Aug 202634.5%39.2%23.1%2.4%0.78%
Sep 202634.6%39.4%23.2%2%0.79%
Oct 202641%33.3%22.6%2.3%0.77%

How has branded search for Absolute Wilderness and Real Meals changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand outdoor meal brands in October 2026?

1 change

  1. In October 2026, Real Meals overtook Radix Nutrition to become the leader among outdoor meal brands in New Zealand, with 41% of the searches.

How are Absolute Wilderness’ and Real Meals’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Absolute Wilderness’ and Real Meals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Absolute Wilderness

1 branded search term

  • absolute wilderness

Real Meals

1 branded search term

  • real meals

How the Brand Demand Index is measured

Other head-to-heads among outdoor meal brands

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