How popular isPlus Fitness?
In September 2026, people searched for Plus Fitness by name about 260 times in New Zealand, about the same as the previous year. These searches made up 0.14% of all New Zealand gym and fitness club brand searches, placing Plus Fitness tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about gym and fitness club brands, Plus Fitness did not appear in any of the answers.
Plus Fitness is the tenth most searched of 10 competitors and not listed in any AI answer.
CityFitnessShare of searches 48%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Anytime FitnessShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Les MillsShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Flex FitnessShare of searches 9.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Plus FitnessShare of searches 0.14%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top gym and fitness club brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Plus Fitness did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CityFitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Les Mills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Anytime Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snap Fitness4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jetts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Flex Fitness2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
F45 Training1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Body Fit Training1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JustWorkout0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Plus Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gym and fitness club brands
5 answers
Asked ChatGPT
“Which gym and fitness club brand should I join in New Zealand?”
Asked ChatGPT
“What are the best gym and fitness club brands in New Zealand?”
Asked ChatGPT
“What's the best gym and fitness club brand in New Zealand for a monthly workout?”
Searched Google, AI Overview
“best gym nz”
Searched Google, AI Overview
“gym membership nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which gym and fitness club brands compete with Plus Fitness?
Share of searches by month for CityFitness, Anytime Fitness, Les Mills, Flex Fitness, Snap Fitness, Jetts, Plus Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | CityFitness | Anytime Fitness | Les Mills | Flex Fitness | Snap Fitness | Jetts | F45 Training | Body Fit Training | JustWorkout | Plus Fitness |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 14.2% | 14.5% | 9.5% | 9.5% | 8.9% | 2.4% | 1.6% | 0.25% | 0.14% |
| Nov 2025 | 39% | 17.4% | 12% | 9.5% | 9.5% | 8.6% | 2.1% | 1.6% | 0.2% | 0.14% |
| Dec 2025 | 46.9% | 14% | 9.6% | 9.3% | 9.4% | 7.5% | 1.8% | 1.3% | 0.16% | 0.16% |
| Jan 2026 | 43.4% | 15.9% | 10.9% | 8.7% | 8.7% | 8.4% | 1.9% | 1.5% | 0.23% | 0.19% |
| Feb 2026 | 43.7% | 15.9% | 11% | 8.7% | 8.7% | 8.4% | 1.9% | 1.2% | 0.23% | 0.15% |
| Mar 2026 | 43.6% | 15.9% | 10.9% | 8.7% | 8.7% | 8.5% | 1.8% | 1.5% | 0.23% | 0.19% |
| Apr 2026 | 46.4% | 13.8% | 11.6% | 9.2% | 7.6% | 8% | 1.7% | 1.3% | 0.24% | 0.13% |
| May 2026 | 42.6% | 15.5% | 13.1% | 8.5% | 8.5% | 8.2% | 1.7% | 1.5% | 0.22% | 0.18% |
| Jun 2026 | 41.6% | 15.2% | 15.8% | 8.3% | 8.3% | 7.3% | 1.8% | 1.4% | 0.22% | 0.18% |
| Jul 2026 | 45% | 13.4% | 11.4% | 9% | 9% | 8.7% | 1.9% | 1.2% | 0.29% | 0.19% |
| Aug 2026 | 47.8% | 14.2% | 9.9% | 9.5% | 7.8% | 7.6% | 1.4% | 1.3% | 0.21% | 0.14% |
| Sep 2026 | 48% | 14.3% | 9.9% | 9.6% | 7.8% | 7.7% | 1.4% | 1.1% | 0.21% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48% | 90.9K | -0.1% | +0.1 points | |
| 2, held 2nd | 14.3% | 27.1K | 0% | +0.1 points | |
| 3, held 3rd | 9.9% | 18.8K | -0.11% | 0 points | |
| 4, held 4th | 9.6% | 18.1K | 0% | 0 points | |
| 5, held 5th | 7.8% | 14.8K | 0% | 0 points | |
| 6, held 6th | 7.7% | 14.5K | 0% | 0 points | |
| 7, held 7th | 1.4% | 2.6K | -1.5% | 0 points | |
| 8, held 8th | 1.1% | 2K | -20.9% | -0.3 points | |
| 9, held 9th | 0.21% | 390 | 0% | 0 points | |
| 10, held 10th | 0.14% | 260 | 0% | 0 points |
48%
Held 1st. 90.9K estimated branded searches, -0.1% vs prior month. Share +0.1 points.
14.3%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.9%
Held 3rd. 18.8K estimated branded searches, -0.11% vs prior month. Share 0 points.
9.6%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.8%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Jetts7.7%
Held 6th. 14.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 7th. 2.6K estimated branded searches, -1.5% vs prior month. Share 0 points.
1.1%
Held 8th. 2K estimated branded searches, -20.9% vs prior month. Share -0.3 points.
0.21%
Held 9th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
10.
Plus Fitness0.14%
Held 10th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Plus Fitness and its closest rivals
Every comparison with Plus Fitness
9 comparisons
How has branded search demand for Plus Fitness changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Plus Fitness in New Zealand held steady at 260.
- Across the 12 months ending September 2026, Plus Fitness’ share of searches among gym and fitness club brands in New Zealand held steady at 0.14%.
How did search popularity change for New Zealand gym and fitness club brands in September 2026?
6 changes
CityFitness’ share of searches among gym and fitness club brands in New Zealand has gained ground for 3 months in a row, from 41.6% to 48% in September 2026.
Flex Fitness’ share of searches among gym and fitness club brands in New Zealand has gained ground for 3 months in a row, from 8.3% to 9.6% in September 2026.
Estimated monthly branded searches for F45 Training in New Zealand fell 41.2% over 12 measured months, from 4.5K to 2.6K in September 2026.
Estimated monthly branded searches for Body Fit Training in New Zealand fell 34.5% over 12 measured months, from 3.1K to 2K in September 2026.
Estimated monthly branded searches for Les Mills in New Zealand fell 32.2% over 12 measured months, from 27.7K to 18.8K in September 2026.
Estimated monthly branded searches for JustWorkout in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are Plus Fitness’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Plus Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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Is Plus Fitness your brand?
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