Brandwave

How popular isPita Pit in search?

In August 2026, there were an estimated 31K branded searches for Pita Pit in New Zealand which is down 15.1% over the last 11 months. Pita Pit holds 2.9% estimated Share of Search among New Zealand fast food chains and is ranked 9th of 12 competitors for search popularity.

Share of Search, August 2026
  1. KFC28.5%
  2. McDonald's26.1%
  3. Burger King14.5%
  4. Taco Bell6.9%
  5. Subway4.9%
  6. Wendy's4.4%
  7. Popeyes3.9%
  8. Carl's Jr.3.4%
  9. Pita Pit2.9%
  10. Nando's2.8%
  11. +2 more
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Which fast food chains compete with Pita Pit?

Pita Pit against fast food chains in New Zealand, by month

Share of Search by month for KFC, McDonald's, Burger King, Taco Bell, Subway, Wendy's, Popeyes, Carl's Jr., Pita Pit, Nando's. The figures are in the table below the chart.

View monthly share of search table
MonthKFCMcDonald'sBurger KingTaco BellSubwayWendy'sPopeyesCarl's Jr.Pita PitNando'sZambreroMexicali Fresh
Oct 202534%25.7%14.5%4.4%3.8%3.9%3.5%3.8%2.7%2.1%0.83%0.62%
Nov 202531%28.5%13.5%4.8%4.2%4.2%3.8%3%3.1%2.2%0.93%0.66%
Dec 202528.2%31.8%13.5%6%4.2%3.9%3.4%2.5%2.7%2.1%1%0.59%
Jan 202623.8%32.5%14.8%6.4%4.8%4.4%3.7%2.8%3.1%2.2%0.93%0.65%
Feb 202625.8%32.1%14.2%6%4.3%3.9%3.4%3%3.5%2.2%1%0.7%
Mar 202625.2%31.1%14.3%6.1%5.1%4.7%3.3%2.9%3.3%2.4%0.99%0.67%
Apr 202625.5%31.4%14.4%6.2%5%4%3.6%3%2.8%2.5%0.99%0.57%
May 202627.4%27.1%16.7%6.4%4.4%3.9%3.7%3.1%2.8%2.8%1%0.6%
Jun 202628.8%25.8%15.5%6.7%4.7%4.2%3.8%3.3%2.8%2.7%1%0.62%
Jul 202629.1%25.9%14.4%7.3%4.6%4.4%3.7%3.3%2.9%2.9%0.94%0.64%
Aug 202628.5%26.1%14.5%6.9%4.9%4.4%3.9%3.4%2.9%2.8%0.95%0.67%
Sep 2026————————————

  1. 1.KFC

    28.5%

    held 1st · 301K estimated branded searches · -4.2% vs prior month · -0.5 points

  2. 2.McDonald's

    26.1%

    held 2nd · 276K estimated branded searches · -1.5% vs prior month · +0.2 points

  3. 3.Burger King

    14.5%

    held 3rd · 153K estimated branded searches · -1.4% vs prior month · +0.1 points

  4. 4.Taco Bell

    6.9%

    held 4th · 72.9K estimated branded searches · -7.5% vs prior month · -0.4 points

  5. 5.Subway

    4.9%

    held 5th · 51.3K estimated branded searches · +2.4% vs prior month · +0.2 points

  6. 6.Wendy's

    4.4%

    held 6th · 46.9K estimated branded searches · -1.6% vs prior month · 0 points

  7. 7.Popeyes

    3.9%

    held 7th · 41.2K estimated branded searches · +4% vs prior month · +0.2 points

  8. 8.Carl's Jr.

    3.4%

    held 8th · 36.1K estimated branded searches · -0.08% vs prior month · +0.1 points

  9. 9.Pita Pit

    2.9%

    moved from 10th to 9th · 31K estimated branded searches · +0.62% vs prior month · +0.1 points

  10. 10.Nando's

    2.8%

    moved from 9th to 10th · 29.2K estimated branded searches · -7.7% vs prior month · -0.2 points

  11. 11.Zambrero

    0.95%

    held 11th · 10K estimated branded searches · -2.3% vs prior month · 0 points

  12. 12.Mexicali Fresh

    0.67%

    held 12th · 7.1K estimated branded searches · +2.3% vs prior month · 0 points

Compare search popularity between Pita Pit and its closest rivals

How has branded search demand for Pita Pit changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pita Pit in New Zealand fell from 36.5K to 31K.
  • Across the 11 months ending August 2026, Pita Pit’s estimated Share of Search among fast food chains in New Zealand held steady, from 2.7% to 2.9%.

How did search popularity change for New Zealand fast food chains in August 2026?

  1. In August 2026, KFC lost estimated Share of Search among fast food chains in New Zealand, from 29.1% to 28.5%.

  2. Wendy's’ estimated Share of Search among fast food chains in New Zealand has gained ground for 3 months in a row, from 3.9% to 4.4% in August 2026.

  3. In August 2026, Pita Pit rose from 10th to 9th among fast food chains in New Zealand.

  4. In August 2026, Nando's fell from 9th to 10th among fast food chains in New Zealand.

  5. Estimated monthly branded searches for Taco Bell in New Zealand rose 24.4% over 11 measured months, from 58.6K to 72.9K in August 2026.

  6. Estimated monthly branded searches for Carl's Jr. in New Zealand fell 30.1% over 11 measured months, from 51.6K to 36.1K in August 2026.

How is Pita Pit measured?

Brandwave collects information about searches that people make online using Pita Pit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

30 branded search terms

  • pita pit
  • pita pit albany
  • pita pit andersons bay
  • pita pit botany hub
  • pita pit botany junction
  • pita pit britomart
  • pita pit cameron road
  • pita pit cuba street
  • pita pit delivery
  • pita pit featherston st
  • pita pit george street
  • pita pit greenlane
  • pita pit kahikatea
  • pita pit main st
  • pita pit menu
  • pita pit near me
  • pita pit nelson
  • pita pit nutritional menu
  • pita pit nz
  • pita pit online
  • pita pit order online
  • pita pit oteha valley
  • pita pit symonds st
  • pitapit
  • pitapit cambridge
  • pitapit co nz
  • pitapit delivery
  • pitapit menu
  • pitapit near me
  • pitapit nz

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How the Brand Demand Index is measured

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