How popular isPexels in search?
In August 2026, there were an estimated 6K branded searches for Pexels in New Zealand which held steady over the last 11 months. Pexels holds 16.6% estimated Share of Search among New Zealand stock image sites and is ranked 3rd of 6 competitors for search popularity.
Unsplash34.3%Adobe Stock22%
Pexels16.6%Getty Images11.6%
Shutterstock9.1%
iStock6.4%
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Which stock image sites compete with Pexels?
Share of Search by month for Unsplash, Adobe Stock, Pexels, Getty Images, Shutterstock, iStock. The figures are in the table below the chart.
View monthly share of search table
| Month | Unsplash | Adobe Stock | Pexels | Getty Images | Shutterstock | iStock |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 27.5% | 14% | 12.6% | 11.9% | 7.1% |
| Nov 2025 | 23.5% | 29% | 14.8% | 12.5% | 12.6% | 7.6% |
| Dec 2025 | 22.8% | 28.3% | 14.5% | 14.5% | 12.3% | 7.6% |
| Jan 2026 | 25% | 25.9% | 15.8% | 14.5% | 11.3% | 7.4% |
| Feb 2026 | 26.1% | 27.4% | 13.8% | 12.6% | 11.3% | 8.9% |
| Mar 2026 | 25.9% | 26.7% | 13.4% | 13.7% | 11.1% | 9.2% |
| Apr 2026 | 27% | 27.8% | 14% | 14% | 9.4% | 7.8% |
| May 2026 | 29.7% | 24.4% | 15% | 12.3% | 10.4% | 8.2% |
| Jun 2026 | 30.7% | 24.6% | 14.8% | 12.2% | 10.1% | 7.6% |
| Jul 2026 | 31.8% | 24.1% | 14.9% | 12.3% | 10% | 7% |
| Aug 2026 | 34.3% | 22% | 16.6% | 11.6% | 9.1% | 6.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.3% | 12.3K | +16% | +2.5 points | |
| 2, held 2nd | 22% | 7.9K | -1.7% | -2.1 points | |
| 3, held 3rd | 16.6% | 6K | +19.7% | +1.7 points | |
| 4, held 4th | 11.6% | 4.2K | +1.9% | -0.6 points | |
| 5, held 5th | 9.1% | 3.3K | -2.4% | -0.9 points | |
| 6, held 6th | 6.4% | 2.3K | -1.3% | -0.6 points |
1.
Unsplash34.3%
held 1st · 12.3K estimated branded searches · +16% vs prior month · +2.5 points
22%
held 2nd · 7.9K estimated branded searches · -1.7% vs prior month · -2.1 points
3.
Pexels16.6%
held 3rd · 6K estimated branded searches · +19.7% vs prior month · +1.7 points
11.6%
held 4th · 4.2K estimated branded searches · +1.9% vs prior month · -0.6 points
9.1%
held 5th · 3.3K estimated branded searches · -2.4% vs prior month · -0.9 points
6.
iStock6.4%
held 6th · 2.3K estimated branded searches · -1.3% vs prior month · -0.6 points
Compare search popularity between Pexels and its closest rivals
How has branded search demand for Pexels changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pexels in New Zealand held steady, from 5.9K to 6K.
- Across the 11 months ending August 2026, Pexels’ estimated Share of Search among stock image sites in New Zealand increased from 14% to 16.6%.
- Across the 11 months ending August 2026, Pexels’ estimated Share of Search among stock image sites in New Zealand peaked at 16.6% in August 2026 and was lowest at 13.4% in March 2026.
How did search popularity change for New Zealand stock image sites in August 2026?
6 changes
In August 2026, Unsplash gained estimated Share of Search among stock image sites in New Zealand, from 31.8% to 34.3%.
In August 2026, Pexels gained estimated Share of Search among stock image sites in New Zealand, from 14.9% to 16.6%.
In August 2026, Adobe Stock lost estimated Share of Search among stock image sites in New Zealand, from 24.1% to 22%.
In August 2026, Shutterstock lost estimated Share of Search among stock image sites in New Zealand, from 10% to 9.1%.
In August 2026, Getty Images lost estimated Share of Search among stock image sites in New Zealand, from 12.3% to 11.6%.
In August 2026, iStock lost estimated Share of Search among stock image sites in New Zealand, from 7% to 6.4%.
How is Pexels measured?
Brandwave collects information about searches that people make online using Pexels’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- pexels
- pexels 3
- pexels c0m
- pexels free
- pexels free images
- pexels free photos
- pexels images
- pexels near me
- pexels new zealand
- pexels online
Do you work for Pexels? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pexels your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.