Brandwave

How popular isPaula's Choice in search?

In August 2026, there were an estimated 2.9K branded searches for Paula's Choice in New Zealand which is down 9% over the last 11 months. Paula's Choice holds 1.4% estimated Share of Search among New Zealand skincare brands and is ranked 15th of 22 competitors for search popularity.

Share of Search, August 2026
  1. CeraVe21%
  2. La Roche-Posay15.3%
  3. Cetaphil14.6%
  4. The Ordinary8.6%
  5. Neutrogena7.5%
  6. COSRX5.6%
  7. Beauty of Joseon5.3%
  8. +6 more
  9. Medik81.5%
  10. Paula's Choice1.4%
  11. SKIN10040.87%
  12. +6 more
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Which skincare brands compete with Paula's Choice?

Paula's Choice against skincare brands in New Zealand, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, The Ordinary, Neutrogena, COSRX, Beauty of Joseon, Laneige, Dermalogica, Kiehl's, Bioderma, Paula's Choice. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilThe OrdinaryNeutrogenaCOSRXBeauty of JoseonLaneigeDermalogicaKiehl'sBiodermaEssanoCliniqueMedik8Paula's ChoiceSKIN1004SkinCeuticalsTrilogyDrunk ElephantAntipodesGlow LabThe INKEY List
Oct 202514.7%18.3%14.4%7.3%8.6%4.9%4.7%4.2%3.9%3.8%2.5%2.1%2.2%1.5%2.2%0.5%0.89%1%0.85%0.45%0.55%0.19%
Nov 202513%18.3%13.5%7.1%8.5%4.4%5.3%5%4.3%5.1%1.9%2%3.1%1.3%2.4%0.75%0.84%1.3%0.88%0.49%0.47%0.18%
Dec 202515.1%18%13.3%7.4%8.8%4.9%5%5.5%3.6%3.6%1.9%2.2%2.5%1.3%1.9%0.75%0.94%1.1%0.92%0.58%0.51%0.18%
Jan 202617.2%17.3%13.6%7.8%8.6%5%5.6%4.5%3.3%2.3%2.3%2.1%2.4%1.5%2.1%0.77%0.92%0.83%0.84%0.56%0.48%0.25%
Feb 202618.9%17.6%12.4%7.6%8%5.8%4.9%4.3%3.8%2.2%2.1%2%2.3%1.5%1.9%0.68%1.1%0.69%0.75%0.54%0.46%0.23%
Mar 202619.5%16.1%12.7%8.4%7.4%6.4%5.1%4%3.5%2.6%2%2%2.3%1.5%2.1%0.77%0.87%0.85%0.65%0.5%0.46%0.26%
Apr 202620.3%17.5%12.5%8.5%6.8%6.5%5.2%3.7%3.3%1.9%2.3%1.8%1.8%1.7%1.8%0.77%0.99%0.78%0.61%0.45%0.49%0.38%
May 202622.6%15.3%12.9%9%6.3%6.7%5.3%3.3%2.9%2.3%1.6%2.6%1.8%1.4%1.5%1%0.75%0.73%0.61%0.47%0.44%0.35%
Jun 202623.6%15.5%12.3%10.6%6.8%5.9%5.7%3.6%2.5%1.5%1.7%1.8%1.6%1.2%1.5%1.2%0.73%0.79%0.55%0.37%0.33%0.21%
Jul 202622.6%15.9%14.3%10.1%6.5%5.6%5.4%3.5%2.5%1.7%1.7%1.6%1.8%1.4%1.4%1.2%0.82%0.7%0.43%0.37%0.36%0.33%
Aug 202621%15.3%14.6%8.6%7.5%5.6%5.3%3.4%2.8%2.7%2.2%1.9%1.9%1.5%1.4%0.87%0.87%0.84%0.52%0.45%0.4%0.22%
Sep 2026——————————————————————

  1. 1.CeraVe

    21%

    held 1st · 42.5K estimated branded searches · -12.8% vs prior month · -1.7 points

  2. 2.La Roche-Posay

    15.3%

    held 2nd · 31K estimated branded searches · -9.5% vs prior month · -0.6 points

  3. 3.Cetaphil

    14.6%

    held 3rd · 29.7K estimated branded searches · -3.7% vs prior month · +0.3 points

  4. 4.The Ordinary

    8.6%

    held 4th · 17.5K estimated branded searches · -19.6% vs prior month · -1.5 points

  5. 5.Neutrogena

    7.5%

    held 5th · 15.3K estimated branded searches · +9.6% vs prior month · +1.1 points

  6. 6.COSRX

    5.6%

    held 6th · 11.4K estimated branded searches · -5.2% vs prior month · 0 points

  7. 7.Beauty of Joseon

    5.3%

    held 7th · 10.8K estimated branded searches · -7.9% vs prior month · -0.1 points

  8. 8.Laneige

    3.4%

    held 8th · 6.9K estimated branded searches · -9% vs prior month · -0.1 points

  9. 9.Dermalogica

    2.8%

    held 9th · 5.7K estimated branded searches · +6.8% vs prior month · +0.3 points

  10. 10.Kiehl's

    2.7%

    moved from 12th to 10th · 5.6K estimated branded searches · +55.7% vs prior month · +1.1 points

  11. 11.Bioderma

    2.2%

    held 11th · 4.4K estimated branded searches · +18.3% vs prior month · +0.4 points

  12. 12.Essano

    1.9%

    moved from 13th to 12th · 3.9K estimated branded searches · +16.1% vs prior month · +0.4 points

  13. 13.Clinique

    1.9%

    moved from 10th to 13th · 3.8K estimated branded searches · 0% vs prior month · +0.1 points

  14. 14.Medik8

    1.5%

    held 14th · 3K estimated branded searches · +0.33% vs prior month · +0.1 points

  15. 15.Paula's Choice

    1.4%

    held 15th · 2.9K estimated branded searches · -0.34% vs prior month · +0.1 points

  16. 16.SKIN1004

    0.87%

    held 16th · 1.8K estimated branded searches · -29.6% vs prior month · -0.3 points

  17. 17.SkinCeuticals

    0.87%

    held 17th · 1.8K estimated branded searches · 0% vs prior month · +0.1 points

  18. 18.Trilogy

    0.84%

    held 18th · 1.7K estimated branded searches · +11.8% vs prior month · +0.1 points

  19. 19.Drunk Elephant

    0.52%

    held 19th · 1.1K estimated branded searches · +14% vs prior month · +0.1 points

  20. 20.Antipodes

    0.45%

    held 20th · 920 estimated branded searches · +15% vs prior month · +0.1 points

  21. 21.Glow Lab

    0.4%

    held 21st · 820 estimated branded searches · +5.1% vs prior month · 0 points

  22. 22.The INKEY List

    0.22%

    held 22nd · 440 estimated branded searches · -38% vs prior month · -0.1 points

Compare search popularity between Paula's Choice and its closest rivals

How has branded search demand for Paula's Choice changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Paula's Choice in New Zealand fell from 3.2K to 2.9K.
  • Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among skincare brands in New Zealand decreased from 2.2% to 1.4%.
  • Across the 11 months ending August 2026, Paula's Choice fell from 12th to 15th among skincare brands in New Zealand.

How did search popularity change for New Zealand skincare brands in August 2026?

  1. In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.

  2. In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.

  3. In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%.

  4. In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.

  5. In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.

  6. In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand.

How is Paula's Choice measured?

Brandwave collects information about searches that people make online using Paula's Choice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • paulas choice
  • paulas choice cleanser
  • paulas choice nz

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