How popular isOnly Organic in search?
In August 2026, there were an estimated 840 branded searches for Only Organic in New Zealand which is up 55.6% over the last 11 months. Only Organic holds 37.8% estimated Share of Search among New Zealand baby food brands and is ranked 1st of 5 competitors for search popularity.
Only Organic37.8%
Bellamy's Organic31.1%
Little Bellies17.1%
Rafferty's Garden9.5%Kiddylicious4.5%
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Which baby food brands compete with Only Organic?
Share of Search by month for Only Organic, Bellamy's Organic, Little Bellies, Rafferty's Garden, Kiddylicious. The figures are in the table below the chart.
View monthly share of search table
| Month | Only Organic | Bellamy's Organic | Little Bellies | Rafferty's Garden | Kiddylicious |
|---|---|---|---|---|---|
| Oct 2025 | 22.7% | 59.7% | 11.3% | 4.6% | 1.7% |
| Nov 2025 | 22.2% | 60.4% | 11.3% | 3.9% | 2.2% |
| Dec 2025 | 21.2% | 62.8% | 9.7% | 4.4% | 1.8% |
| Jan 2026 | 23.6% | 59.1% | 10.1% | 5.1% | 2.1% |
| Feb 2026 | 31.4% | 50.7% | 11.2% | 5.4% | 1.3% |
| Mar 2026 | 31.6% | 52% | 10.2% | 4.4% | 1.8% |
| Apr 2026 | 23.9% | 55.6% | 13.1% | 6.3% | 1.1% |
| May 2026 | 30.5% | 52.3% | 11.1% | 4.7% | 1.4% |
| Jun 2026 | 34.1% | 42.4% | 15.2% | 6% | 2.3% |
| Jul 2026 | 39.8% | 32.8% | 14% | 10.8% | 2.7% |
| Aug 2026 | 37.8% | 31.1% | 17.1% | 9.5% | 4.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.8% | 840 | +13.5% | -1.9 points | |
| 2, held 2nd | 31.1% | 690 | +13.1% | -1.7 points | |
| 3, held 3rd | 17.1% | 380 | +46.2% | +3.1 points | |
| 4, held 4th | 9.5% | 210 | +5% | -1.3 points | |
| 5, held 5th | 4.5% | 100 | +100% | +1.8 points |
37.8%
held 1st · 840 estimated branded searches · +13.5% vs prior month · -1.9 points
31.1%
held 2nd · 690 estimated branded searches · +13.1% vs prior month · -1.7 points
17.1%
held 3rd · 380 estimated branded searches · +46.2% vs prior month · +3.1 points
9.5%
held 4th · 210 estimated branded searches · +5% vs prior month · -1.3 points
4.5%
held 5th · 100 estimated branded searches · +100% vs prior month · +1.8 points
Compare search popularity between Only Organic and its closest rivals
How has branded search demand for Only Organic changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Only Organic in New Zealand rose from 540 to 840.
- Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands in New Zealand increased from 22.7% to 37.8%.
- Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands in New Zealand peaked at 39.8% in July 2026 and was lowest at 21.2% in December 2025.
- Across the 11 months ending August 2026, Only Organic rose from 2nd to 1st among baby food brands in New Zealand.
How did search popularity change for New Zealand baby food brands in August 2026?
5 changes
In August 2026, Little Bellies gained estimated Share of Search among baby food brands in New Zealand, from 14% to 17.1%.
In August 2026, Kiddylicious gained estimated Share of Search among baby food brands in New Zealand, from 2.7% to 4.5%.
In August 2026, Only Organic lost estimated Share of Search among baby food brands in New Zealand, from 39.8% to 37.8%.
In August 2026, Bellamy's Organic lost estimated Share of Search among baby food brands in New Zealand, from 32.8% to 31.1%.
In August 2026, Rafferty's Garden lost estimated Share of Search among baby food brands in New Zealand, from 10.8% to 9.5%.
How is Only Organic measured?
Brandwave collects information about searches that people make online using Only Organic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- only organic
- only organic banana porridge
- only organic near me
- only organic new zealand
- only organic nz
- only organic pouches
- onlyorganic
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Is Only Organic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.