Brandwave

How popular isNZbrokers in search?

In August 2026, there were an estimated 70 branded searches for NZbrokers in New Zealand which is down 58.8% over the last 11 months. NZbrokers holds 0.35% estimated Share of Search among New Zealand insurance brokers and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Gallagher Insurance71.1%
  2. Aon12%
  3. Rothbury9.2%
  4. Marsh4.7%
  5. Crombie Lockwood2.6%
  6. NZbrokers0.35%
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Which insurance brokers compete with NZbrokers?

NZbrokers against insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Aon, Rothbury, Marsh, Crombie Lockwood, NZbrokers. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceAonRothburyMarshCrombie LockwoodNZbrokers
Oct 202572.4%9.4%10%3.9%3.5%0.75%
Nov 202569.8%10.6%9.7%5.2%3.9%0.83%
Dec 202570.5%10.3%10.2%5%3.6%0.32%
Jan 202669.7%12.1%9.5%5%3.4%0.35%
Feb 202670.5%11.3%9.5%5%3.3%0.35%
Mar 202667.8%12.2%10.5%5.7%3.4%0.33%
Apr 202667%12.3%11.5%4.9%4%0.41%
May 202671.6%10.3%9.9%4.7%3.1%0.36%
Jun 202671.2%10.6%9.8%5.1%3%0.35%
Jul 202671.1%11.1%9.8%4.9%3%0.25%
Aug 202671.1%12%9.2%4.7%2.6%0.35%
Sep 2026——————

  1. 1.Gallagher Insurance

    71.1%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · 0 points

  2. 2.Aon

    12%

    held 2nd · 2.4K estimated branded searches · +9.5% vs prior month · +0.9 points

  3. 3.Rothbury

    9.2%

    held 3rd · 1.9K estimated branded searches · -4.1% vs prior month · -0.5 points

  4. 4.Marsh

    4.7%

    held 4th · 950 estimated branded searches · -2.1% vs prior month · -0.2 points

  5. 5.Crombie Lockwood

    2.6%

    held 5th · 530 estimated branded searches · -10.2% vs prior month · -0.3 points

  6. 6.NZbrokers

    0.35%

    held 6th · 70 estimated branded searches · +40% vs prior month · +0.1 points

Compare search popularity between NZbrokers and its closest rivals

How has branded search demand for NZbrokers changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NZbrokers in New Zealand fell from 170 to 70.
  • Across the 11 months ending August 2026, NZbrokers’ estimated Share of Search among insurance brokers in New Zealand held steady, from 0.75% to 0.35%.

How did search popularity change for New Zealand insurance brokers in August 2026?

  1. In August 2026, Aon gained estimated Share of Search among insurance brokers in New Zealand, from 11.1% to 12%.

  2. In August 2026, Rothbury lost estimated Share of Search among insurance brokers in New Zealand, from 9.8% to 9.2%.

  3. Gallagher Insurance’s estimated Share of Search among insurance brokers in New Zealand has lost ground for 3 months in a row, from 71.6% to 71.1% in August 2026.

  4. Estimated monthly branded searches for NZbrokers in New Zealand fell 58.8% over 11 measured months, from 170 to 70 in August 2026.

  5. Estimated monthly branded searches for Crombie Lockwood in New Zealand fell 33.8% over 11 measured months, from 800 to 530 in August 2026.

How is NZbrokers measured?

Brandwave collects information about searches that people make online using NZbrokers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nzbrokers

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How the Brand Demand Index is measured

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