How popular isNPD in search?
In August 2026, there were an estimated 14.3K branded searches for NPD in New Zealand which is up 13.4% over the last 11 months. NPD holds 5% estimated Share of Search among New Zealand fuel retailers and is ranked 7th of 9 competitors for search popularity.
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Which fuel retailers compete with NPD?
Share of Search by month for Mobil, bp, Z, Caltex, Gull, Allied Petroleum, NPD, Waitomo. The figures are in the table below the chart.
View monthly share of search table
| Month | Mobil | bp | Z | Caltex | Gull | Allied Petroleum | NPD | Waitomo | Challenge |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 21.7% | 23% | 9.9% | 6.8% | 6.1% | 4.1% | 5.2% | 0.28% |
| Nov 2025 | 24.9% | 19.5% | 21.1% | 11.5% | 7.1% | 7.6% | 3.5% | 4.4% | 0.31% |
| Dec 2025 | 22.1% | 21% | 19.1% | 12.9% | 7.6% | 8.2% | 3.9% | 4.9% | 0.26% |
| Jan 2026 | 22.2% | 21.2% | 18.9% | 12.8% | 7.6% | 8.1% | 3.8% | 5.1% | 0.25% |
| Feb 2026 | 25.1% | 19.7% | 17.8% | 12.5% | 6.9% | 8.8% | 4.3% | 4.7% | 0.2% |
| Mar 2026 | 26.2% | 15.7% | 17.7% | 12.2% | 8.7% | 8.1% | 5.3% | 5.9% | 0.32% |
| Apr 2026 | 22.1% | 19.9% | 20.4% | 11.8% | 5.6% | 8% | 6.7% | 5.3% | 0.26% |
| May 2026 | 24.5% | 22.2% | 21.6% | 9.7% | 4.9% | 6.3% | 5.9% | 4.6% | 0.29% |
| Jun 2026 | 26.2% | 23.4% | 19.4% | 8.3% | 6.5% | 4.7% | 6.4% | 4.8% | 0.24% |
| Jul 2026 | 25.1% | 22.5% | 19.6% | 9.1% | 7.3% | 5.2% | 6.2% | 4.6% | 0.32% |
| Aug 2026 | 25.8% | 22.9% | 19.9% | 9.2% | 7.2% | 5.7% | 5% | 4.1% | 0.31% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.8% | 73.8K | -0.18% | +0.7 points | |
| 2, held 2nd | 22.9% | 65.8K | -1% | +0.4 points | |
| 3, held 3rd | 19.9% | 57.1K | -1.1% | +0.3 points | |
| 4, held 4th | 9.2% | 26.3K | -2.2% | 0 points | |
| 5, held 5th | 7.2% | 20.7K | -3.7% | -0.1 points | |
| 6, moved from 7th to 6th | 5.7% | 16.2K | +5.2% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 5% | 14.3K | -21.7% | -1.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 4.1% | 11.6K | -14.9% | -0.6 points | |
| 9, held 9th | 0.31% | 900 | -3.2% | 0 points |
1.
Mobil
25.8%
held 1st · 73.8K estimated branded searches · -0.18% vs prior month · +0.7 points
2.
bp22.9%
held 2nd · 65.8K estimated branded searches · -1% vs prior month · +0.4 points
3.
Z
19.9%
held 3rd · 57.1K estimated branded searches · -1.1% vs prior month · +0.3 points
4.
Caltex
9.2%
held 4th · 26.3K estimated branded searches · -2.2% vs prior month · 0 points
5.
Gull
7.2%
held 5th · 20.7K estimated branded searches · -3.7% vs prior month · -0.1 points
5.7%
moved from 7th to 6th · 16.2K estimated branded searches · +5.2% vs prior month · +0.4 points
7.
NPD5%
moved from 6th to 7th · 14.3K estimated branded searches · -21.7% vs prior month · -1.2 points
8.
Waitomo
4.1%
held 8th · 11.6K estimated branded searches · -14.9% vs prior month · -0.6 points
0.31%
held 9th · 900 estimated branded searches · -3.2% vs prior month · 0 points
Compare search popularity between NPD and its closest rivals
How has branded search demand for NPD changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NPD in New Zealand rose from 12.6K to 14.3K.
- Across the 11 months ending August 2026, NPD’s estimated Share of Search among fuel retailers in New Zealand increased from 4.1% to 5%.
- Across the 11 months ending August 2026, NPD’s estimated Share of Search among fuel retailers in New Zealand peaked at 6.7% in April 2026 and was lowest at 3.5% in November 2025.
- Across the 11 months ending August 2026, NPD rose from 8th to 7th among fuel retailers in New Zealand.
How did search popularity change for New Zealand fuel retailers in August 2026?
6 changes
In August 2026, Mobil gained estimated Share of Search among fuel retailers in New Zealand, from 25.1% to 25.8%.
In August 2026, NPD lost estimated Share of Search among fuel retailers in New Zealand, from 6.2% to 5%.
In August 2026, Waitomo lost estimated Share of Search among fuel retailers in New Zealand, from 4.6% to 4.1%.
In August 2026, Allied Petroleum rose from 7th to 6th among fuel retailers in New Zealand.
Estimated monthly branded searches for Z in New Zealand fell 19.7% over 11 measured months, from 71.1K to 57.1K in August 2026.
Estimated monthly branded searches for Caltex in New Zealand fell 14.2% over 11 measured months, from 30.6K to 26.3K in August 2026.
How is NPD measured?
Brandwave collects information about searches that people make online using NPD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- NPD fuel
- NPD fuel card
- NPD fuel prices
- NPD near me
- NPD petrol
- NPD petrol station
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Is NPD your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.