How popular isCaltex in search?
In August 2026, there were an estimated 26.3K branded searches for Caltex in New Zealand which is down 14.2% over the last 11 months. Caltex holds 9.2% estimated Share of Search among New Zealand fuel retailers and is ranked 4th of 9 competitors for search popularity.
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Which fuel retailers compete with Caltex?
Share of Search by month for Mobil, bp, Z, Caltex, Gull, Allied Petroleum, NPD, Waitomo. The figures are in the table below the chart.
View monthly share of search table
| Month | Mobil | bp | Z | Caltex | Gull | Allied Petroleum | NPD | Waitomo | Challenge |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 21.7% | 23% | 9.9% | 6.8% | 6.1% | 4.1% | 5.2% | 0.28% |
| Nov 2025 | 24.9% | 19.5% | 21.1% | 11.5% | 7.1% | 7.6% | 3.5% | 4.4% | 0.31% |
| Dec 2025 | 22.1% | 21% | 19.1% | 12.9% | 7.6% | 8.2% | 3.9% | 4.9% | 0.26% |
| Jan 2026 | 22.2% | 21.2% | 18.9% | 12.8% | 7.6% | 8.1% | 3.8% | 5.1% | 0.25% |
| Feb 2026 | 25.1% | 19.7% | 17.8% | 12.5% | 6.9% | 8.8% | 4.3% | 4.7% | 0.2% |
| Mar 2026 | 26.2% | 15.7% | 17.7% | 12.2% | 8.7% | 8.1% | 5.3% | 5.9% | 0.32% |
| Apr 2026 | 22.1% | 19.9% | 20.4% | 11.8% | 5.6% | 8% | 6.7% | 5.3% | 0.26% |
| May 2026 | 24.5% | 22.2% | 21.6% | 9.7% | 4.9% | 6.3% | 5.9% | 4.6% | 0.29% |
| Jun 2026 | 26.2% | 23.4% | 19.4% | 8.3% | 6.5% | 4.7% | 6.4% | 4.8% | 0.24% |
| Jul 2026 | 25.1% | 22.5% | 19.6% | 9.1% | 7.3% | 5.2% | 6.2% | 4.6% | 0.32% |
| Aug 2026 | 25.8% | 22.9% | 19.9% | 9.2% | 7.2% | 5.7% | 5% | 4.1% | 0.31% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.8% | 73.8K | -0.18% | +0.7 points | |
| 2, held 2nd | 22.9% | 65.8K | -1% | +0.4 points | |
| 3, held 3rd | 19.9% | 57.1K | -1.1% | +0.3 points | |
| 4, held 4th | 9.2% | 26.3K | -2.2% | 0 points | |
| 5, held 5th | 7.2% | 20.7K | -3.7% | -0.1 points | |
| 6, moved from 7th to 6th | 5.7% | 16.2K | +5.2% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 5% | 14.3K | -21.7% | -1.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 4.1% | 11.6K | -14.9% | -0.6 points | |
| 9, held 9th | 0.31% | 900 | -3.2% | 0 points |
1.
Mobil
25.8%
held 1st · 73.8K estimated branded searches · -0.18% vs prior month · +0.7 points
2.
bp22.9%
held 2nd · 65.8K estimated branded searches · -1% vs prior month · +0.4 points
3.
Z
19.9%
held 3rd · 57.1K estimated branded searches · -1.1% vs prior month · +0.3 points
4.
Caltex
9.2%
held 4th · 26.3K estimated branded searches · -2.2% vs prior month · 0 points
5.
Gull
7.2%
held 5th · 20.7K estimated branded searches · -3.7% vs prior month · -0.1 points
5.7%
moved from 7th to 6th · 16.2K estimated branded searches · +5.2% vs prior month · +0.4 points
7.
NPD5%
moved from 6th to 7th · 14.3K estimated branded searches · -21.7% vs prior month · -1.2 points
8.
Waitomo
4.1%
held 8th · 11.6K estimated branded searches · -14.9% vs prior month · -0.6 points
0.31%
held 9th · 900 estimated branded searches · -3.2% vs prior month · 0 points
Compare search popularity between Caltex and its closest rivals
How has branded search demand for Caltex changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Caltex in New Zealand fell from 30.6K to 26.3K.
- Across the 11 months ending August 2026, Caltex’s estimated Share of Search among fuel retailers in New Zealand decreased from 9.9% to 9.2%.
- Across the 11 months ending August 2026, Caltex’s estimated Share of Search among fuel retailers in New Zealand peaked at 12.9% in December 2025 and was lowest at 8.3% in June 2026.
How did search popularity change for New Zealand fuel retailers in August 2026?
6 changes
In August 2026, Mobil gained estimated Share of Search among fuel retailers in New Zealand, from 25.1% to 25.8%.
In August 2026, NPD lost estimated Share of Search among fuel retailers in New Zealand, from 6.2% to 5%.
In August 2026, Waitomo lost estimated Share of Search among fuel retailers in New Zealand, from 4.6% to 4.1%.
In August 2026, Allied Petroleum rose from 7th to 6th among fuel retailers in New Zealand.
Estimated monthly branded searches for Z in New Zealand fell 19.7% over 11 measured months, from 71.1K to 57.1K in August 2026.
Estimated monthly branded searches for Caltex in New Zealand fell 14.2% over 11 measured months, from 30.6K to 26.3K in August 2026.
How is Caltex measured?
Brandwave collects information about searches that people make online using Caltex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- Caltex
- Caltex fuel
- Caltex near me
- Caltex NZ
- Caltex petrol station
- Caltex petrol station near me
- Caltex Queenstown
- Caltex station
- Caltex Te Anau
- Caltex Wanaka
Who owns Caltex?
Caltex is owned by
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Is Caltex your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.