Brandwave

How popular isNo Ugly?

In September 2026, people searched for No Ugly by name about 410 times in New Zealand, a 32.8% decrease from the previous year. These searches made up 16% of all New Zealand brain and focus drink brand searches, placing No Ugly third out of three brands. When we asked both ChatGPT and Google AI Overviews about brain and focus drink brands, No Ugly appeared in three of the five answers and was the joint second most recommended of the three.

Search and AI answers in September 2026

No Ugly is the third most searched of 3 competitors and the joint second most recommended in AI answers.

  1. ĀrepaShare of searches 55.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Chia SistersShare of searches 28.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. No UglyShare of searches 16%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top brain and focus drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, no Ugly was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. No Ugly is the joint second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ārepa1st
  2. Chia Sisters2nd
  3. No Ugly2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ārepa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chia Sisters3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • No Ugly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about brain and focus drink brands

5 answers

  • Asked ChatGPT

    “Which brain and focus drink brand should I buy in New Zealand?”

    1. 1Ārepa
    2. 2No Ugly
    3. 3Chia Sisters

  • Asked ChatGPT

    “What are the best brain and focus drink brands in New Zealand?”

    1. 1Ārepa
    2. 2Chia Sisters
    3. 3No Ugly

  • Asked ChatGPT

    “What's the best brain and focus drink brand in New Zealand for focus and clarity?”

    1. 1Ārepa
    2. 2Chia Sisters

  • Searched Google, AI Overview

    “best focus drink”

    1. Searched Google, AI Overview

      “nootropic drink”

      1. 1Ārepa
      2. 2No Ugly

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which brain and focus drink brands compete with No Ugly?

    No Ugly against brain and focus drink brands in New Zealand, by month

    Share of searches by month for Ārepa, Chia Sisters, No Ugly. The figures are in the table below the chart.

    View monthly share of searches table
    MonthĀrepaChia SistersNo Ugly
    Oct 202547.9%28.6%23.6%
    Nov 202548.3%23.3%28.4%
    Dec 202546.3%31.9%21.8%
    Jan 202647.1%31.4%21.5%
    Feb 202640.8%40.8%18.3%
    Mar 202645.4%37.4%17.2%
    Apr 202651.1%26.9%22%
    May 202647%36%17%
    Jun 202653.7%29.9%16.4%
    Jul 202651.2%29.2%19.6%
    Aug 202653.3%30.1%16.7%
    Sep 202655.3%28.8%16%

    1. 1.Ārepa

      55.3%

      Held 1st. 1.4K estimated branded searches, +8.4% vs prior month. Share +2 points.

    2. 2.Chia Sisters

      28.8%

      Held 2nd. 740 estimated branded searches, 0% vs prior month. Share -1.3 points.

    3. 3.No Ugly

      16%

      Held 3rd. 410 estimated branded searches, 0% vs prior month. Share -0.7 points.

    Compare popularity between No Ugly and its closest rivals

    Every comparison with No Ugly

    2 comparisons

    How has branded search demand for No Ugly changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for No Ugly in New Zealand fell from 610 to 410.
    • Across the 12 months ending September 2026, No Ugly’s share of searches among brain and focus drink brands in New Zealand decreased from 23.6% to 16%.
    • Across the 12 months ending September 2026, No Ugly’s share of searches among brain and focus drink brands in New Zealand peaked at 28.4% in November 2025 and was lowest at 16% in September 2026.

    How did search popularity change for New Zealand brain and focus drink brands in September 2026?

    3 changes

    1. In September 2026, Ārepa gained share of searches among brain and focus drink brands in New Zealand, from 53.3% to 55.3%.

    2. In September 2026, Chia Sisters lost share of searches among brain and focus drink brands in New Zealand, from 30.1% to 28.8%.

    3. In September 2026, No Ugly lost share of searches among brain and focus drink brands in New Zealand, from 16.7% to 16%.

    How are No Ugly’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using No Ugly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • no ugly
    • no ugly focus
    • nougly

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    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

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