Ārepa vs No Ugly:Which is more popular by branded search in New Zealand?
In August 2026, Ārepa had more branded searches than No Ugly among brain and focus drink brands in New Zealand. Ārepa was estimated to have 1.4K branded searches compared to No Ugly’s 410, and held a 54.9% Share of Search versus No Ugly’s 16.1%.
Follow Ārepa vs No Ugly and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ārepa or No Ugly?
New Zealand drink brands offering functional beverages positioned for focus, clarity, or brain nutrition. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ārepa, No Ugly. The figures are in the table below the chart.
View monthly share of search table
| Month | Ārepa | Chia Sisters | No Ugly |
|---|---|---|---|
| Oct 2025 | 49.6% | 27.6% | 22.8% |
| Nov 2025 | 50.5% | 22.4% | 27.2% |
| Dec 2025 | 47.7% | 31.1% | 21.2% |
| Jan 2026 | 49% | 30.3% | 20.7% |
| Feb 2026 | 43.7% | 38.9% | 17.5% |
| Mar 2026 | 47.8% | 35.7% | 16.5% |
| Apr 2026 | 53.8% | 25.4% | 20.8% |
| May 2026 | 49.8% | 34.1% | 16.1% |
| Jun 2026 | 56.7% | 27.9% | 15.3% |
| Jul 2026 | 53.6% | 27.7% | 18.6% |
| Aug 2026 | 54.9% | 29% | 16.1% |
| Sep 2026 | — | — | — |
How has the Ārepa and No Ugly comparison changed over the last 12 months?
3 findings
- Ārepa was ahead of No Ugly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ārepa’s estimated Share of Search among brain and focus drink brands in New Zealand moved from 49.6% to 54.9%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
- Across the 11 months ending August 2026, No Ugly’s estimated Share of Search among brain and focus drink brands in New Zealand moved from 22.8% to 16.1%, and its estimated monthly branded searches moved from 610 to 410.
How did search popularity change for New Zealand brain and focus drink brands in August 2026?
2 changes
In August 2026, Ārepa gained estimated Share of Search among brain and focus drink brands in New Zealand, from 53.6% to 54.9%.
In August 2026, No Ugly lost estimated Share of Search among brain and focus drink brands in New Zealand, from 18.6% to 16.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Ārepa’s and No Ugly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.