How popular isNo Ugly in search?
In August 2026, there were an estimated 410 branded searches for No Ugly in New Zealand which is down 32.8% over the last 11 months. No Ugly holds 16.1% estimated Share of Search among New Zealand brain and focus drink brands and is ranked 3rd of 3 competitors for search popularity.
Ārepa54.9%
Chia Sisters29%
No Ugly16.1%
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Which brain and focus drink brands compete with No Ugly?
Share of Search by month for Ārepa, Chia Sisters, No Ugly. The figures are in the table below the chart.
View monthly share of search table
| Month | Ārepa | Chia Sisters | No Ugly |
|---|---|---|---|
| Oct 2025 | 49.6% | 27.6% | 22.8% |
| Nov 2025 | 50.5% | 22.4% | 27.2% |
| Dec 2025 | 47.7% | 31.1% | 21.2% |
| Jan 2026 | 49% | 30.3% | 20.7% |
| Feb 2026 | 43.7% | 38.9% | 17.5% |
| Mar 2026 | 47.8% | 35.7% | 16.5% |
| Apr 2026 | 53.8% | 25.4% | 20.8% |
| May 2026 | 49.8% | 34.1% | 16.1% |
| Jun 2026 | 56.7% | 27.9% | 15.3% |
| Jul 2026 | 53.6% | 27.7% | 18.6% |
| Aug 2026 | 54.9% | 29% | 16.1% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 1.4K | +18.6% | +1.3 points | |
| 2, held 2nd | 29% | 740 | +21.3% | +1.3 points | |
| 3, held 3rd | 16.1% | 410 | 0% | -2.6 points |
Compare search popularity between No Ugly and its closest rivals
How has branded search demand for No Ugly changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for No Ugly in New Zealand fell from 610 to 410.
- Across the 11 months ending August 2026, No Ugly’s estimated Share of Search among brain and focus drink brands in New Zealand decreased from 22.8% to 16.1%.
- Across the 11 months ending August 2026, No Ugly’s estimated Share of Search among brain and focus drink brands in New Zealand peaked at 27.2% in November 2025 and was lowest at 15.3% in June 2026.
How did search popularity change for New Zealand brain and focus drink brands in August 2026?
3 changes
In August 2026, Chia Sisters gained estimated Share of Search among brain and focus drink brands in New Zealand, from 27.7% to 29%.
In August 2026, Ārepa gained estimated Share of Search among brain and focus drink brands in New Zealand, from 53.6% to 54.9%.
In August 2026, No Ugly lost estimated Share of Search among brain and focus drink brands in New Zealand, from 18.6% to 16.1%.
How is No Ugly measured?
Brandwave collects information about searches that people make online using No Ugly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- no ugly
- no ugly focus
- nougly
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Is No Ugly your brand?
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