How popular isNest Home Loans?
In September 2026, people searched for Nest Home Loans by name about 210 times in New Zealand, a 50% increase from the previous year. These searches made up 18.3% of all New Zealand Hamilton mortgage adviser searches, placing Nest Home Loans third out of seven advisers. When we asked both ChatGPT and Google AI Overviews about Hamilton mortgage advisers, Nest Home Loans appeared in all answers and was the most recommended of the seven.
Nest Home Loans is the third most searched of 7 competitors and the most recommended in AI answers.
NZHLShare of searches 30%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Global FinanceShare of searches 20%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
Nest Home LoansShare of searches 18.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Total MortgagesShare of searches 18.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
My MortgageShare of searches 8.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Hamilton mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Nest Home Loans appeared in all three answers. Nest Home Loans is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nest Home Loans3 of 3Named in 3 of 3 ChatGPT answers
- Total Mortgages3 of 3Named in 3 of 3 ChatGPT answers
Quantum Finance & Insurance3 of 3Named in 3 of 3 ChatGPT answers- Global Finance1 of 3Named in 1 of 3 ChatGPT answers
- NZHL0 of 3Named in 0 of 3 ChatGPT answers
- My Mortgage0 of 3Named in 0 of 3 ChatGPT answers
Innovest0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Hamilton, New Zealand for a home loan?”
Searched Google, AI Overview
“mortgage broker hamilton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“refinance mortgage hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Hamilton mortgage advisers compete with Nest Home Loans?
Share of searches by month for NZHL, Global Finance, Nest Home Loans, Total Mortgages, My Mortgage, Quantum Finance & Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZHL | Global Finance | Nest Home Loans | Total Mortgages | My Mortgage | Quantum Finance & Insurance | Innovest |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 10.6% | 13.6% | 25.8% | 6.1% | 6.1% | 1.5% |
| Nov 2025 | 36.9% | 10.8% | 13.8% | 21.5% | 7.7% | 7.7% | 1.5% |
| Dec 2025 | 40% | 8% | 14% | 22% | 8% | 6% | 2% |
| Jan 2026 | 34.6% | 15.4% | 9.6% | 21.2% | 9.6% | 7.7% | 1.9% |
| Feb 2026 | 36.1% | 11.5% | 11.5% | 23% | 8.2% | 8.2% | 1.6% |
| Mar 2026 | 30.3% | 10.6% | 13.6% | 21.2% | 15.2% | 7.6% | 1.5% |
| Apr 2026 | 35.8% | 15.1% | 9.4% | 20.8% | 9.4% | 5.7% | 3.8% |
| May 2026 | 31.1% | 13.1% | 11.5% | 23% | 8.2% | 8.2% | 4.9% |
| Jun 2026 | 27.9% | 11.5% | 14.8% | 23% | 13.1% | 8.2% | 1.6% |
| Jul 2026 | 36.2% | 15.5% | 15.5% | 19% | 6.9% | 5.2% | 1.7% |
| Aug 2026 | 31.7% | 17.5% | 17.5% | 17.5% | 7.9% | 6.3% | 1.6% |
| Sep 2026 | 30% | 20% | 18.3% | 18.3% | 8.3% | 3.3% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30% | 180 | -10% | -1.7 points | |
| 2, held 2nd | 20% | 120 | +9.1% | +2.5 points | |
| 3, held 3rd | 18.3% | 110 | 0% | +0.9 points | |
| 4, held 4th | 18.3% | 110 | 0% | +0.9 points | |
| 5, held 5th | 8.3% | 50 | 0% | +0.4 points | |
| 6, held 6th | 3.3% | 20 | -50% | -3 points | |
| 7, held 7th | 1.7% | 10 | 0% | +0.1 points |
1.
NZHL30%
Held 1st. 180 estimated branded searches, -10% vs prior month. Share -1.7 points.
20%
Held 2nd. 120 estimated branded searches, +9.1% vs prior month. Share +2.5 points.
18.3%
Held 3rd. 110 estimated branded searches, 0% vs prior month. Share +0.9 points.
18.3%
Held 4th. 110 estimated branded searches, 0% vs prior month. Share +0.9 points.
8.3%
Held 5th. 50 estimated branded searches, 0% vs prior month. Share +0.4 points.
Held 6th. 20 estimated branded searches, -50% vs prior month. Share -3 points.
7.
Innovest1.7%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Nest Home Loans and its closest rivals
- Nest Home Loans vs NZHL: compare popularity
- Nest Home Loans vs Global Finance: compare popularity
- Nest Home Loans vs Total Mortgages: compare popularity
- Nest Home Loans vs My Mortgage: compare popularity
- Nest Home Loans vs Quantum Finance & Insurance: compare popularity
- Compare Nest Home Loans with any brand
Every comparison with Nest Home Loans
4 comparisons
How has branded search demand for Nest Home Loans changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nest Home Loans in New Zealand rose from 140 to 210.
- Across the 12 months ending September 2026, Nest Home Loans’ share of searches among Hamilton mortgage advisers in New Zealand increased from 13.6% to 18.3%.
- Across the 12 months ending September 2026, Nest Home Loans’ share of searches among Hamilton mortgage advisers in New Zealand peaked at 18.3% in September 2026 and was lowest at 9.4% in April 2026.
How did search popularity change for New Zealand Hamilton mortgage advisers in September 2026?
6 changes
In September 2026, Global Finance gained share of searches among Hamilton mortgage advisers in New Zealand, from 17.5% to 20%.
In September 2026, Nest Home Loans gained share of searches among Hamilton mortgage advisers in New Zealand, from 17.5% to 18.3%.
In September 2026, Total Mortgages gained share of searches among Hamilton mortgage advisers in New Zealand, from 17.5% to 18.3%.
In September 2026, Quantum Finance & Insurance lost share of searches among Hamilton mortgage advisers in New Zealand, from 6.3% to 3.3%.
In September 2026, NZHL lost share of searches among Hamilton mortgage advisers in New Zealand, from 31.7% to 30%.
Estimated monthly branded searches for My Mortgage in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.
How are Nest Home Loans’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Nest Home Loans’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nest home loans
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Is Nest Home Loans your brand?
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