Brandwave

How popular isNeon?

In September 2026, people searched for Neon by name about 270 times in New Zealand, a 125% increase from the previous year. These searches made up 2.9% of all New Zealand developer database platform searches, placing Neon fifth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about developer database platforms, Neon appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Neon is the fifth most searched of 7 competitors and the third most recommended in AI answers.

  1. SupabaseShare of searches 49%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. FirebaseShare of searches 28.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. MongoDBShare of searches 11.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. RedisShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. NeonShare of searches 2.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top developer database platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Neon is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Supabase1st
  2. Amazon RDS2nd
  3. Neon3rd
  4. MongoDB4th
  5. Redis5th
  6. Firebase6th
  7. PlanetScale–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Supabase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon RDS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MongoDB2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Firebase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Redis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PlanetScale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about developer database platforms

5 answers

  • Asked ChatGPT

    “Which developer database platform should I use in New Zealand?”

    1. 1Supabase
    2. 2Amazon RDS
    3. 3Neon
    4. 4Firebase

  • Asked ChatGPT

    “What are the best developer database platforms in New Zealand?”

    1. 1Supabase
    2. 2Amazon RDS
    3. 3Neon
    4. 4MongoDB

  • Asked ChatGPT

    “What's the best developer database platform in New Zealand for a development team?”

    1. 1Amazon RDS
    2. 2Supabase
    3. 3Neon

  • Searched Google, AI Overview

    “best database platform”

    1. 1MongoDB
    2. 2Redis

  • Searched Google, AI Overview

    “developer database nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which developer database platforms compete with Neon?

    Neon against developer database platforms in New Zealand, by month

    Share of searches by month for Supabase, Firebase, MongoDB, Redis, Neon. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSupabaseFirebaseMongoDBRedisNeonPlanetScaleAmazon RDS
    Oct 202526.9%43.2%17%8.2%1.6%1.6%1.5%
    Nov 202530%39.3%17.8%7.7%1.8%2%1.4%
    Dec 202533.4%37.8%17.8%6.9%1.8%1.5%0.84%
    Jan 202635.9%36.2%17.3%5.9%2.3%1.4%1%
    Feb 202639.7%35.8%14.5%5.8%2%1.1%1.2%
    Mar 202642.6%31.9%16%4.8%2.6%1.2%0.85%
    Apr 202646.1%31.9%12.9%4.8%2.5%0.82%0.92%
    May 202643.6%29.7%17%5.4%2.3%1.1%0.87%
    Jun 202655.1%25.6%10.3%4.6%2.1%1.1%1.2%
    Jul 202650.2%27.8%11.2%5.1%3.1%1.3%1.2%
    Aug 202654.3%25.3%9.8%4.8%2.5%1.3%2.1%
    Sep 202649%28.8%11.9%4.7%2.9%1.4%1.2%

    1. 1.Supabase

      49%

      Held 1st. 4.5K estimated branded searches, -18.1% vs prior month. Share -5.3 points.

    2. 2.Firebase

      28.8%

      Held 2nd. 2.6K estimated branded searches, +3.5% vs prior month. Share +3.5 points.

    3. 3.MongoDB

      11.9%

      Held 3rd. 1.1K estimated branded searches, +10.1% vs prior month. Share +2.1 points.

    4. 4.Redis

      4.7%

      Held 4th. 430 estimated branded searches, -10.4% vs prior month. Share -0.1 points.

    5. 5.Neon

      2.9%

      Held 5th. 270 estimated branded searches, +8% vs prior month. Share +0.5 points.

    6. 6.PlanetScale

      1.4%

      Moved from 7th to 6th. 130 estimated branded searches, 0% vs prior month. Share +0.1 points.

    7. 7.Amazon RDS

      1.2%

      Moved from 6th to 7th. 110 estimated branded searches, -47.6% vs prior month. Share -0.9 points.

    Compare popularity between Neon and its closest rivals

    Every comparison with Neon

    6 comparisons

    How has branded search demand for Neon changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Neon in New Zealand rose from 120 to 270.
    • Across the 12 months ending September 2026, Neon’s share of searches among developer database platforms in New Zealand increased from 1.6% to 2.9%.
    • Across the 12 months ending September 2026, Neon’s share of searches among developer database platforms in New Zealand peaked at 3.1% in July 2026 and was lowest at 1.6% in October 2025.

    How did search popularity change for New Zealand developer database platforms in September 2026?

    6 changes

    1. In September 2026, Firebase gained share of searches among developer database platforms in New Zealand, from 25.3% to 28.8%.

    2. In September 2026, MongoDB gained share of searches among developer database platforms in New Zealand, from 9.8% to 11.9%.

    3. In September 2026, Supabase lost share of searches among developer database platforms in New Zealand, from 54.3% to 49%.

    4. In September 2026, Amazon RDS lost share of searches among developer database platforms in New Zealand, from 2.1% to 1.2%.

    5. In September 2026, PlanetScale rose from 7th to 6th among developer database platforms in New Zealand.

    6. Estimated monthly branded searches for Neon in New Zealand rose 125% over 12 measured months, from 120 to 270 in September 2026.

    How are Neon’s branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using Neon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • neon backend
    • neon database
    • neon hosting
    • neon postgres
    • neon tech

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    How the Brand Demand Index is measured

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