Brandwave

How popular isMortgage Field in search?

In August 2026, there were an estimated 50 branded searches for Mortgage Field in New Zealand which is up 66.7% over the last 11 months. Mortgage Field holds 13.5% estimated Share of Search among New Zealand invercargill mortgage advisers and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Brenda Nom29.7%
  2. Your Mortgage Team29.7%
  3. The Mortgage Hub27%
  4. Mortgage Field13.5%
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Which invercargill mortgage advisers compete with Mortgage Field?

Mortgage Field against invercargill mortgage advisers in New Zealand, by month

Share of Search by month for Brenda Nom, Your Mortgage Team, The Mortgage Hub, Mortgage Field. The figures are in the table below the chart.

View monthly share of search table
MonthBrenda NomYour Mortgage TeamThe Mortgage HubMortgage Field
Oct 202537.8%27%27%8.1%
Nov 202529%32.3%29%9.7%
Dec 202536.8%21.1%26.3%15.8%
Jan 202621.2%27.3%48.5%3%
Feb 202621.2%42.4%30.3%6.1%
Mar 202623.7%28.9%42.1%5.3%
Apr 202620%45.7%28.6%5.7%
May 202623.3%36.7%33.3%6.7%
Jun 202626.9%30.8%38.5%3.8%
Jul 202635.5%25.8%32.3%6.5%
Aug 202629.7%29.7%27%13.5%
Sep 2026————

  1. 1.Brenda Nom

    29.7%

    held 1st · 110 estimated branded searches · 0% vs prior month · -5.8 points

  2. 2.Your Mortgage Team

    29.7%

    moved from 3rd to 2nd · 110 estimated branded searches · +37.5% vs prior month · +3.9 points

  3. 3.The Mortgage Hub

    27%

    moved from 2nd to 3rd · 100 estimated branded searches · 0% vs prior month · -5.2 points

  4. 4.Mortgage Field

    13.5%

    held 4th · 50 estimated branded searches · +150% vs prior month · +7.1 points

Compare search popularity between Mortgage Field and its closest rivals

How has branded search demand for Mortgage Field changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mortgage Field in New Zealand rose from 30 to 50.
  • Across the 11 months ending August 2026, Mortgage Field’s estimated Share of Search among invercargill mortgage advisers in New Zealand increased from 8.1% to 13.5%.
  • Across the 11 months ending August 2026, Mortgage Field’s estimated Share of Search among invercargill mortgage advisers in New Zealand peaked at 15.8% in December 2025 and was lowest at 3% in January 2026.

How did search popularity change for New Zealand invercargill mortgage advisers in August 2026?

  1. In August 2026, Your Mortgage Team overtook The Mortgage Hub to rank 2nd among invercargill mortgage advisers in New Zealand, at 29.7%.

  2. In August 2026, Mortgage Field gained estimated Share of Search among invercargill mortgage advisers in New Zealand, from 6.5% to 13.5%.

  3. In August 2026, Brenda Nom lost estimated Share of Search among invercargill mortgage advisers in New Zealand, from 35.5% to 29.7%.

  4. In August 2026, The Mortgage Hub lost estimated Share of Search among invercargill mortgage advisers in New Zealand, from 32.3% to 27%.

How is Mortgage Field measured?

Brandwave collects information about searches that people make online using Mortgage Field’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mortgage field

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How the Brand Demand Index is measured

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