Brenda Nom vs Mortgage Field:Which is more popular by branded search in New Zealand?
In August 2026, Brenda Nom had more branded searches than Mortgage Field among invercargill mortgage advisers in New Zealand. Brenda Nom was estimated to have 110 branded searches compared to Mortgage Field’s 50, and held a 29.7% Share of Search versus Mortgage Field’s 13.5%.
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Which is more popular in search, Brenda Nom or Mortgage Field?
Compare Invercargill mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brenda Nom, Mortgage Field. The figures are in the table below the chart.
View monthly share of search table
| Month | Brenda Nom | Your Mortgage Team | The Mortgage Hub | Mortgage Field |
|---|---|---|---|---|
| Oct 2025 | 37.8% | 27% | 27% | 8.1% |
| Nov 2025 | 29% | 32.3% | 29% | 9.7% |
| Dec 2025 | 36.8% | 21.1% | 26.3% | 15.8% |
| Jan 2026 | 21.2% | 27.3% | 48.5% | 3% |
| Feb 2026 | 21.2% | 42.4% | 30.3% | 6.1% |
| Mar 2026 | 23.7% | 28.9% | 42.1% | 5.3% |
| Apr 2026 | 20% | 45.7% | 28.6% | 5.7% |
| May 2026 | 23.3% | 36.7% | 33.3% | 6.7% |
| Jun 2026 | 26.9% | 30.8% | 38.5% | 3.8% |
| Jul 2026 | 35.5% | 25.8% | 32.3% | 6.5% |
| Aug 2026 | 29.7% | 29.7% | 27% | 13.5% |
| Sep 2026 | — | — | — | — |
How has the Brenda Nom and Mortgage Field comparison changed over the last 12 months?
3 findings
- Brenda Nom was ahead of Mortgage Field in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brenda Nom’s estimated Share of Search among invercargill mortgage advisers in New Zealand moved from 37.8% to 29.7%, and its estimated monthly branded searches moved from 140 to 110.
- Across the 11 months ending August 2026, Mortgage Field’s estimated Share of Search among invercargill mortgage advisers in New Zealand moved from 8.1% to 13.5%, and its estimated monthly branded searches moved from 30 to 50.
How did search popularity change for New Zealand invercargill mortgage advisers in August 2026?
2 changes
In August 2026, Mortgage Field gained estimated Share of Search among invercargill mortgage advisers in New Zealand, from 6.5% to 13.5%.
In August 2026, Brenda Nom lost estimated Share of Search among invercargill mortgage advisers in New Zealand, from 35.5% to 29.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Brenda Nom’s and Mortgage Field’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brenda Nom
1 branded search term
- brenda nom
Mortgage Field
1 branded search term
- mortgage field
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.