How popular isModica in search?
In August 2026, there were an estimated 100 branded searches for Modica in New Zealand which is down 16.7% over the last 11 months. Modica holds 16.9% estimated Share of Search among New Zealand SMS marketing platforms and is ranked 3rd of 5 competitors for search popularity.
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Which SMS marketing platforms compete with Modica?
Share of Search by month for ClickSend, Burst SMS, Modica, Textmagic. The figures are in the table below the chart.
View monthly share of search table
| Month | ClickSend | Burst SMS | Modica | Textmagic | Attentive |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 25.7% | 17.1% | 7.1% | 2.9% |
| Nov 2025 | 39% | 25.4% | 25.4% | 6.8% | 3.4% |
| Dec 2025 | 52.2% | 21.7% | 21.7% | 4.3% | 0% |
| Jan 2026 | 50% | 21.4% | 21.4% | 5.4% | 1.8% |
| Feb 2026 | 49.2% | 24.6% | 16.4% | 6.6% | 3.3% |
| Mar 2026 | 57.1% | 19% | 19% | 3.2% | 1.6% |
| Apr 2026 | 55.6% | 19% | 19% | 4.8% | 1.6% |
| May 2026 | 54.9% | 16.9% | 21.1% | 5.6% | 1.4% |
| Jun 2026 | 61.9% | 15.9% | 15.9% | 4.8% | 1.6% |
| Jul 2026 | 58.1% | 24.2% | 16.1% | 1.6% | 0% |
| Aug 2026 | 61% | 16.9% | 16.9% | 3.4% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 360 | 0% | +3 points | |
| 2, held 2nd | 16.9% | 100 | -33.3% | -7.2 points | |
| 3, held 3rd | 16.9% | 100 | 0% | +0.8 points | |
| 4, held 4th | 3.4% | 20 | +100% | +1.8 points | |
| 5, held 5th | 1.7% | 10 | — | +1.7 points |
61%
held 1st · 360 estimated branded searches · 0% vs prior month · +3 points
16.9%
held 2nd · 100 estimated branded searches · -33.3% vs prior month · -7.2 points
3.
Modica16.9%
held 3rd · 100 estimated branded searches · 0% vs prior month · +0.8 points
3.4%
held 4th · 20 estimated branded searches · +100% vs prior month · +1.8 points
1.7%
held 5th · 10 estimated branded searches · — vs prior month · +1.7 points
Compare search popularity between Modica and its closest rivals
How has branded search demand for Modica changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Modica in New Zealand fell from 120 to 100.
- Across the 11 months ending August 2026, Modica’s estimated Share of Search among SMS marketing platforms in New Zealand peaked at 25.4% in November 2025 and was lowest at 15.9% in June 2026.
How did search popularity change for New Zealand SMS marketing platforms in August 2026?
5 changes
In August 2026, ClickSend gained estimated Share of Search among SMS marketing platforms in New Zealand, from 58.1% to 61%.
In August 2026, Textmagic gained estimated Share of Search among SMS marketing platforms in New Zealand, from 1.6% to 3.4%.
In August 2026, Attentive gained estimated Share of Search among SMS marketing platforms in New Zealand, from 0% to 1.7%.
In August 2026, Modica gained estimated Share of Search among SMS marketing platforms in New Zealand, from 16.1% to 16.9%.
In August 2026, Burst SMS lost estimated Share of Search among SMS marketing platforms in New Zealand, from 24.2% to 16.9%.
How is Modica measured?
Brandwave collects information about searches that people make online using Modica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- modica group
- modica sms
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Is Modica your brand?
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