Brandwave

How popular isMirka?

In September 2026, people searched for Mirka by name about 70 times in New Zealand, about the same as the previous year. These searches made up 0.27% of all New Zealand drywall sander brand searches, placing Mirka seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about drywall sander brands, Mirka appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Mirka is the seventh most searched of 7 competitors and the third most recommended in AI answers.

  1. MakitaShare of searches 38.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. DeWaltShare of searches 22%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. OzitoShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. FestoolShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. MirkaShare of searches 0.27%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top drywall sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mirka was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mirka is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Festool2nd
  3. Mirka3rd
  4. Full Boar4th
  5. DeWalt5th
  6. Ozito6th
  7. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Full Boar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mirka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drywall sander brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which drywall sander brands compete with Mirka?

Mirka against drywall sander brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Ozito, Festool, Milwaukee, Mirka. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltOzitoFestoolMilwaukeeFull BoarMirka
Oct 202538.7%22.1%17.5%10.2%10.4%0.85%0.33%
Nov 202535.3%28.4%17%8.3%10.5%0.52%0.09%
Dec 202538.8%23.3%19.5%7.5%10.1%0.57%0.24%
Jan 202639.4%22.8%20.3%8%8.6%0.59%0.24%
Feb 202639.4%23%16.1%9.8%10.5%0.78%0.34%
Mar 202638.2%23%16.3%10.8%10.7%0.71%0.24%
Apr 202639.8%22.6%17.5%8.8%10.4%0.59%0.25%
May 202638.6%22.6%14.8%10.4%12.7%0.71%0.19%
Jun 202635.9%25.2%14.9%10.9%12.2%0.66%0.31%
Jul 202637%22%16.8%11.2%11.9%0.87%0.32%
Aug 202634.3%23.6%16.3%9.2%15.5%0.74%0.29%
Sep 202638.5%22%15.6%11.6%11.4%0.69%0.27%

  1. 1.Makita

    38.5%

    Held 1st. 10K estimated branded searches, +20% vs prior month. Share +4.1 points.

  2. 2.DeWalt

    22%

    Held 2nd. 5.7K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Ozito

    15.6%

    Held 3rd. 4.1K estimated branded searches, +2.5% vs prior month. Share -0.7 points.

  4. 4.Festool

    11.6%

    Moved from 5th to 4th. 3K estimated branded searches, +33.9% vs prior month. Share +2.3 points.

  5. 5.Milwaukee

    11.4%

    Moved from 4th to 5th. 3K estimated branded searches, -21.3% vs prior month. Share -4.1 points.

  6. 6.Full Boar

    0.69%

    Held 6th. 180 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Mirka

    0.27%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mirka and its closest rivals

Every comparison with Mirka

7 comparisons

How has branded search demand for Mirka changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mirka in New Zealand held steady at 70.
  • Across the 12 months ending September 2026, Mirka’s share of searches among drywall sander brands in New Zealand held steady, from 0.33% to 0.27%.

How did search popularity change for New Zealand drywall sander brands in September 2026?

5 changes

  1. In September 2026, Festool overtook Milwaukee to rank 4th among drywall sander brands in New Zealand, with 11.6% of the searches.

  2. In September 2026, Makita gained share of searches among drywall sander brands in New Zealand, from 34.3% to 38.5%.

  3. In September 2026, Milwaukee lost share of searches among drywall sander brands in New Zealand, from 15.5% to 11.4%.

  4. In September 2026, DeWalt lost share of searches among drywall sander brands in New Zealand, from 23.6% to 22%.

  5. In September 2026, Ozito lost share of searches among drywall sander brands in New Zealand, from 16.3% to 15.6%.

How are Mirka’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mirka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mirka

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How the Brand Demand Index is measured

Where does Mirka compete?

Mirka is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drywall sander brands7th of 70.27%Shown above
Dust extractor brands6th of 80.32%Show ranking
Creator with pink hair and a pink jacket

Is Mirka your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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