How popular isMico in search?
In August 2026, there were an estimated 10.3K branded searches for Mico in New Zealand which is down 8.2% over the last 11 months. Mico holds 22.5% estimated Share of Search among New Zealand plumbing and bathroom merchants and is ranked 2nd of 5 competitors for search popularity.
Plumbing World58.3%Mico22.5%
Englefield9.5%
Methven5.3%
Plumbing Plus4.5%
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Which plumbing and bathroom merchants compete with Mico?
Share of Search by month for Plumbing World, Mico, Englefield, Methven, Plumbing Plus. The figures are in the table below the chart.
View monthly share of search table
| Month | Plumbing World | Mico | Englefield | Methven | Plumbing Plus |
|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 22.1% | 7.1% | 4.8% | 4.4% |
| Nov 2025 | 59.8% | 22.5% | 7.9% | 5% | 4.8% |
| Dec 2025 | 58.3% | 24.8% | 7% | 4.8% | 5% |
| Jan 2026 | 59.3% | 21.7% | 7.9% | 6.4% | 4.7% |
| Feb 2026 | 61.4% | 21.2% | 8% | 5.1% | 4.3% |
| Mar 2026 | 62.1% | 19.5% | 7.2% | 6.5% | 4.7% |
| Apr 2026 | 59.7% | 22.8% | 7.8% | 5.3% | 4.4% |
| May 2026 | 60.7% | 22.2% | 7.9% | 5.1% | 4.1% |
| Jun 2026 | 59.2% | 22.8% | 8% | 5.3% | 4.7% |
| Jul 2026 | 58.8% | 22.7% | 8% | 6.1% | 4.4% |
| Aug 2026 | 58.3% | 22.5% | 9.5% | 5.3% | 4.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.3% | 26.7K | -0.37% | -0.5 points | |
| 2, held 2nd | 22.5% | 10.3K | -0.58% | -0.2 points | |
| 3, held 3rd | 9.5% | 4.3K | +18.6% | +1.5 points | |
| 4, held 4th | 5.3% | 2.4K | -12.3% | -0.8 points | |
| 5, held 5th | 4.5% | 2K | +0.99% | 0 points |
58.3%
held 1st · 26.7K estimated branded searches · -0.37% vs prior month · -0.5 points
2.
22.5%
held 2nd · 10.3K estimated branded searches · -0.58% vs prior month · -0.2 points
9.5%
held 3rd · 4.3K estimated branded searches · +18.6% vs prior month · +1.5 points
4.
Methven5.3%
held 4th · 2.4K estimated branded searches · -12.3% vs prior month · -0.8 points
4.5%
held 5th · 2K estimated branded searches · +0.99% vs prior month · 0 points
Compare search popularity between Mico and its closest rivals
How has branded search demand for Mico changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mico in New Zealand fell from 11.2K to 10.3K.
- Across the 11 months ending August 2026, Mico’s estimated Share of Search among plumbing and bathroom merchants in New Zealand peaked at 24.8% in December 2025 and was lowest at 19.5% in March 2026.
How did search popularity change for New Zealand plumbing and bathroom merchants in August 2026?
3 changes
In August 2026, Englefield gained estimated Share of Search among plumbing and bathroom merchants in New Zealand, from 8% to 9.5%.
In August 2026, Methven lost estimated Share of Search among plumbing and bathroom merchants in New Zealand, from 6.1% to 5.3%.
Plumbing World’s estimated Share of Search among plumbing and bathroom merchants in New Zealand has lost ground for 3 months in a row, from 60.7% to 58.3% in August 2026.
How is Mico measured?
Brandwave collects information about searches that people make online using Mico’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- mico bathroom
- mico plumbing
- mico plumbing & bathrooms
- mico plumbing and bathrooms
- mico plumbing henderson
- mico plumbing montreal street
- mico plumbing near me
- mico plumbing supplies
- mico showroom
- mico vanity
- mico wakefield plumbing
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Is Mico your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.