How popular isMetlink in search?
In August 2026, there were an estimated 69.2K branded searches for Metlink in New Zealand which held steady over the last 11 months. Metlink holds 48.6% estimated Share of Search among New Zealand public transport networks and is ranked 1st of 5 competitors for search popularity.
Metlink48.6%
Auckland Transport39.9%
Metro Christchurch7.6%Busit2.2%
Baybus1.7%
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Which public transport networks compete with Metlink?
Share of Search by month for Metlink, Auckland Transport, Metro Christchurch, Busit. The figures are in the table below the chart.
View monthly share of search table
| Month | Metlink | Auckland Transport | Metro Christchurch | Busit | Baybus |
|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 42% | 7.7% | 2% | 1.9% |
| Nov 2025 | 46.1% | 42.2% | 7.8% | 2% | 1.9% |
| Dec 2025 | 50.3% | 37.5% | 8.3% | 2.2% | 1.7% |
| Jan 2026 | 46.5% | 42.2% | 7.3% | 2% | 2% |
| Feb 2026 | 48.7% | 39.8% | 7.6% | 2.2% | 1.7% |
| Mar 2026 | 45.9% | 41.1% | 8.6% | 2.5% | 1.9% |
| Apr 2026 | 51.5% | 36.9% | 7.7% | 2.2% | 1.7% |
| May 2026 | 46.7% | 40.5% | 8.5% | 2.4% | 1.9% |
| Jun 2026 | 53.3% | 35.9% | 6.8% | 2.4% | 1.6% |
| Jul 2026 | 49.2% | 38.9% | 7.4% | 2.6% | 2% |
| Aug 2026 | 48.6% | 39.9% | 7.6% | 2.2% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.6% | 69.2K | -4.1% | -0.5 points | |
| 2, held 2nd | 39.9% | 56.8K | -0.54% | +1 points | |
| 3, held 3rd | 7.6% | 10.9K | +0.18% | +0.2 points | |
| 4, held 4th | 2.2% | 3.1K | -18.6% | -0.4 points | |
| 5, held 5th | 1.7% | 2.4K | -17.4% | -0.3 points |
1.
Metlink48.6%
held 1st · 69.2K estimated branded searches · -4.1% vs prior month · -0.5 points
39.9%
held 2nd · 56.8K estimated branded searches · -0.54% vs prior month · +1 points
7.6%
held 3rd · 10.9K estimated branded searches · +0.18% vs prior month · +0.2 points
4.
2.2%
held 4th · 3.1K estimated branded searches · -18.6% vs prior month · -0.4 points
5.
Baybus1.7%
held 5th · 2.4K estimated branded searches · -17.4% vs prior month · -0.3 points
Compare search popularity between Metlink and its closest rivals
How has branded search demand for Metlink changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Metlink in New Zealand held steady, from 69.9K to 69.2K.
- Across the 11 months ending August 2026, Metlink’s estimated Share of Search among public transport networks in New Zealand increased from 46.3% to 48.6%.
- Across the 11 months ending August 2026, Metlink’s estimated Share of Search among public transport networks in New Zealand peaked at 53.3% in June 2026 and was lowest at 45.9% in March 2026.
How did search popularity change for New Zealand public transport networks in August 2026?
3 changes
In August 2026, Auckland Transport gained estimated Share of Search among public transport networks in New Zealand, from 38.9% to 39.9%.
In August 2026, Metlink lost estimated Share of Search among public transport networks in New Zealand, from 49.2% to 48.6%.
Estimated monthly branded searches for Baybus in New Zealand fell 17.1% over 11 measured months, from 2.9K to 2.4K in August 2026.
How is Metlink measured?
Brandwave collects information about searches that people make online using Metlink’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
26 branded search terms
- gold card metlink
- metlink
- metlink 1
- metlink 2
- metlink 24
- metlink 25
- metlink 83
- metlink bus
- metlink bus fare
- metlink bus service
- metlink bus times
- metlink fare
- metlink hutt valley line
- metlink hvl
- metlink johnsonville line
- metlink kpl
- metlink near me
- metlink nz
- metlink online
- metlink org nz
- metlink rail
- metlink train
- metlink train times
- metlink wairarapa
- metlink wairarapa line
- metlink zones
Do you work for Metlink? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Metlink your brand?
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