How popular isAuckland Transport in search?
In August 2026, there were an estimated 56.8K branded searches for Auckland Transport in New Zealand which is down 10.6% over the last 11 months. Auckland Transport holds 39.9% estimated Share of Search among New Zealand public transport networks and is ranked 2nd of 5 competitors for search popularity.
Metlink48.6%
Auckland Transport39.9%
Metro Christchurch7.6%Busit2.2%
Baybus1.7%
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Which public transport networks compete with Auckland Transport?
Share of Search by month for Metlink, Auckland Transport, Metro Christchurch, Busit. The figures are in the table below the chart.
View monthly share of search table
| Month | Metlink | Auckland Transport | Metro Christchurch | Busit | Baybus |
|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 42% | 7.7% | 2% | 1.9% |
| Nov 2025 | 46.1% | 42.2% | 7.8% | 2% | 1.9% |
| Dec 2025 | 50.3% | 37.5% | 8.3% | 2.2% | 1.7% |
| Jan 2026 | 46.5% | 42.2% | 7.3% | 2% | 2% |
| Feb 2026 | 48.7% | 39.8% | 7.6% | 2.2% | 1.7% |
| Mar 2026 | 45.9% | 41.1% | 8.6% | 2.5% | 1.9% |
| Apr 2026 | 51.5% | 36.9% | 7.7% | 2.2% | 1.7% |
| May 2026 | 46.7% | 40.5% | 8.5% | 2.4% | 1.9% |
| Jun 2026 | 53.3% | 35.9% | 6.8% | 2.4% | 1.6% |
| Jul 2026 | 49.2% | 38.9% | 7.4% | 2.6% | 2% |
| Aug 2026 | 48.6% | 39.9% | 7.6% | 2.2% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.6% | 69.2K | -4.1% | -0.5 points | |
| 2, held 2nd | 39.9% | 56.8K | -0.54% | +1 points | |
| 3, held 3rd | 7.6% | 10.9K | +0.18% | +0.2 points | |
| 4, held 4th | 2.2% | 3.1K | -18.6% | -0.4 points | |
| 5, held 5th | 1.7% | 2.4K | -17.4% | -0.3 points |
1.
Metlink48.6%
held 1st · 69.2K estimated branded searches · -4.1% vs prior month · -0.5 points
39.9%
held 2nd · 56.8K estimated branded searches · -0.54% vs prior month · +1 points
7.6%
held 3rd · 10.9K estimated branded searches · +0.18% vs prior month · +0.2 points
4.
2.2%
held 4th · 3.1K estimated branded searches · -18.6% vs prior month · -0.4 points
5.
Baybus1.7%
held 5th · 2.4K estimated branded searches · -17.4% vs prior month · -0.3 points
Compare search popularity between Auckland Transport and its closest rivals
How has branded search demand for Auckland Transport changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Auckland Transport in New Zealand fell from 63.5K to 56.8K.
- Across the 11 months ending August 2026, Auckland Transport’s estimated Share of Search among public transport networks in New Zealand decreased from 42% to 39.9%.
- Across the 11 months ending August 2026, Auckland Transport’s estimated Share of Search among public transport networks in New Zealand peaked at 42.2% in January 2026 and was lowest at 35.9% in June 2026.
How did search popularity change for New Zealand public transport networks in August 2026?
3 changes
In August 2026, Auckland Transport gained estimated Share of Search among public transport networks in New Zealand, from 38.9% to 39.9%.
In August 2026, Metlink lost estimated Share of Search among public transport networks in New Zealand, from 49.2% to 48.6%.
Estimated monthly branded searches for Baybus in New Zealand fell 17.1% over 11 measured months, from 2.9K to 2.4K in August 2026.
How is Auckland Transport measured?
Brandwave collects information about searches that people make online using Auckland Transport’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- at govt nz
- at hop
- at metro
- auckland transport
- auckland transport agency
- auckland transport bus
- auckland transport bus services
- auckland transport bus timetable
- auckland transport ferry
- auckland transport near me
- auckland transport nz
- auckland transport operations centre
- auckland transport train
- auckland transport website
- aucklandtransport
- www auckland transport
Do you work for Auckland Transport? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Auckland Transport your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.