Brandwave

How popular isMayfair Pools in search?

In August 2026, there were an estimated 350 branded searches for Mayfair Pools in New Zealand which is down 22.2% over the last 11 months. Mayfair Pools holds 14.4% estimated Share of Search among New Zealand swimming pool builders and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Narellan Pools56%
  2. Compass Pools14.8%
  3. Leisure Pools14.8%
  4. Mayfair Pools14.4%
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Which swimming pool builders compete with Mayfair Pools?

Mayfair Pools against swimming pool builders in New Zealand, by month

Share of Search by month for Narellan Pools, Compass Pools, Leisure Pools, Mayfair Pools. The figures are in the table below the chart.

View monthly share of search table
MonthNarellan PoolsCompass PoolsLeisure PoolsMayfair Pools
Oct 202558%10.4%14.9%16.7%
Nov 202557.9%12.6%13.5%16%
Dec 202556.8%13.9%16.1%13.2%
Jan 202656.1%12.7%17.7%13.5%
Feb 202656.2%13.1%15.9%14.8%
Mar 202648.9%19.4%16%15.7%
Apr 202654.6%12.9%15.5%17%
May 202654.1%16.8%14.8%14.3%
Jun 202651.5%18.9%14.8%14.8%
Jul 202649.4%16.3%15.7%18.5%
Aug 202656%14.8%14.8%14.4%
Sep 2026————
  1. held 1st · 1.4K estimated branded searches · +54.5% vs prior month · +6.5 points

  2. moved from 3rd to 2nd · 360 estimated branded searches · +24.1% vs prior month · -1.5 points

  3. moved from 4th to 3rd · 360 estimated branded searches · +28.6% vs prior month · -0.9 points

  4. moved from 2nd to 4th · 350 estimated branded searches · +6.1% vs prior month · -4.1 points

Compare search popularity between Mayfair Pools and its closest rivals

How has branded search demand for Mayfair Pools changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mayfair Pools in New Zealand fell from 450 to 350.
  • Across the 11 months ending August 2026, Mayfair Pools’ estimated Share of Search among swimming pool builders in New Zealand decreased from 16.7% to 14.4%.
  • Across the 11 months ending August 2026, Mayfair Pools’ estimated Share of Search among swimming pool builders in New Zealand peaked at 18.5% in July 2026 and was lowest at 13.2% in December 2025.
  • Across the 11 months ending August 2026, Mayfair Pools fell from 2nd to 4th among swimming pool builders in New Zealand.

How did search popularity change for New Zealand swimming pool builders in August 2026?

  1. In August 2026, Narellan Pools gained estimated Share of Search among swimming pool builders in New Zealand, from 49.4% to 56%.

  2. In August 2026, Mayfair Pools lost estimated Share of Search among swimming pool builders in New Zealand, from 18.5% to 14.4%.

  3. In August 2026, Compass Pools lost estimated Share of Search among swimming pool builders in New Zealand, from 16.3% to 14.8%.

  4. In August 2026, Leisure Pools lost estimated Share of Search among swimming pool builders in New Zealand, from 15.7% to 14.8%.

How is Mayfair Pools measured?

Brandwave collects information about searches that people make online using Mayfair Pools’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • mayfair pools
  • mayfair pools and spas
  • mayfair pools near me
  • mayfair pools nz
  • mayfairpools

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How the Brand Demand Index is measured

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Is Mayfair Pools your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.