Brandwave

Leisure Pools vs Mayfair Pools:Which is more popular by branded search in New Zealand?

In August 2026, Leisure Pools and Mayfair Pools were level on Share of Search among swimming pool builders in New Zealand, with an estimated 360 versus 350 branded searches, at 14.8% and 14.4% estimated Share of Search.

Share of Search among swimming pool builders in New Zealand in August 2026Which is more popular in search, Leisure Pools or Mayfair Pools?
Leisure Pools14.8%360 searches
vs
Mayfair Pools14.4%350 searches

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Which is more popular in search, Leisure Pools or Mayfair Pools?

Compare swimming pool brands and builders available to New Zealand homeowners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Leisure Pools and Mayfair Pools among swimming pool builders in New Zealand, by month

Share of Search by month for Leisure Pools, Mayfair Pools. The figures are in the table below the chart.

View monthly share of search table
MonthNarellan PoolsCompass PoolsLeisure PoolsMayfair Pools
Oct 202558%10.4%14.9%16.7%
Nov 202557.9%12.6%13.5%16%
Dec 202556.8%13.9%16.1%13.2%
Jan 202656.1%12.7%17.7%13.5%
Feb 202656.2%13.1%15.9%14.8%
Mar 202648.9%19.4%16%15.7%
Apr 202654.6%12.9%15.5%17%
May 202654.1%16.8%14.8%14.3%
Jun 202651.5%18.9%14.8%14.8%
Jul 202649.4%16.3%15.7%18.5%
Aug 202656%14.8%14.8%14.4%
Sep 2026————

How has the Leisure Pools and Mayfair Pools comparison changed over the last 12 months?

  • The lead changed hands 5 times in the 11 months ending August 2026: Leisure Pools took it in December 2025, Mayfair Pools took it in April 2026, Leisure Pools took it in May 2026, Mayfair Pools took it in July 2026, Leisure Pools took it in August 2026.
  • Across the 11 months ending August 2026, Leisure Pools’ estimated Share of Search among swimming pool builders in New Zealand moved from 14.9% to 14.8%, and its estimated monthly branded searches moved from 400 to 360.
  • Across the 11 months ending August 2026, Mayfair Pools’ estimated Share of Search among swimming pool builders in New Zealand moved from 16.7% to 14.4%, and its estimated monthly branded searches moved from 450 to 350.

How did search popularity change for New Zealand swimming pool builders in August 2026?

  1. In August 2026, Mayfair Pools lost estimated Share of Search among swimming pool builders in New Zealand, from 18.5% to 14.4%.

  2. In August 2026, Leisure Pools lost estimated Share of Search among swimming pool builders in New Zealand, from 15.7% to 14.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Leisure Pools’ and Mayfair Pools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Leisure Pools

8 branded search terms

  • east coast leisure pools
  • leisure pools
  • leisure pools cost
  • leisure pools near me
  • leisure pools new zealand
  • leisure pools nz
  • leisure pools prices
  • leisure pools ultimate 35

Mayfair Pools

5 branded search terms

  • mayfair pools
  • mayfair pools and spas
  • mayfair pools near me
  • mayfair pools nz
  • mayfairpools

How the Brand Demand Index is measured

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