How popular isMaui Jim?
In September 2026, people searched for Maui Jim by name about 480 times in New Zealand, an 18.6% decrease from the previous year. These searches made up 1.3% of all New Zealand sunglasses brand searches, placing Maui Jim fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about sunglasses brands, Maui Jim appeared in all answers and was the second most recommended of the seven.
Maui Jim is the fifth most searched of 7 competitors and the second most recommended in AI answers.
Ray-BanShare of searches 44%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
OakleyShare of searches 43.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
Le SpecsShare of searches 6.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
QuayShare of searches 2.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
Maui JimShare of searches 1.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Maui Jim appeared in all four answers. Maui Jim is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray-Ban4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oakley4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Maui Jim4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Le Specs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Quay1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bollé1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sunglasses brands
4 answers
Asked ChatGPT
“Which sunglasses brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sunglasses brands in New Zealand?”
Asked ChatGPT
“What's the best sunglasses brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“sunglasses brands”
Searched Google, AI Overview
“polarised sunglasses nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sunglasses brands compete with Maui Jim?
Share of searches by month for Ray-Ban, Oakley, Le Specs, Quay, Maui Jim. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Oakley | Le Specs | Quay | Maui Jim | Carrera | Bollé |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 41% | 5.7% | 3.6% | 1.9% | 1.2% | 1.1% |
| Nov 2025 | 41% | 44.8% | 6% | 4.3% | 1.6% | 1.2% | 1% |
| Dec 2025 | 43.4% | 43.1% | 5.9% | 3.4% | 1.9% | 1.4% | 0.94% |
| Jan 2026 | 42.4% | 45.1% | 5.1% | 3% | 2% | 1.1% | 1.3% |
| Feb 2026 | 43.5% | 43.8% | 5.2% | 3.1% | 2% | 1.1% | 1.3% |
| Mar 2026 | 44.5% | 42% | 4.9% | 3.6% | 2.4% | 1.2% | 1.3% |
| Apr 2026 | 43.7% | 44.9% | 4.7% | 2.8% | 1.7% | 1.1% | 1.1% |
| May 2026 | 46% | 41.9% | 5.1% | 2.6% | 2% | 1.2% | 1.2% |
| Jun 2026 | 52% | 35.3% | 5.8% | 3.3% | 1.5% | 1.1% | 1.1% |
| Jul 2026 | 50.9% | 36.9% | 5.2% | 3.2% | 1.4% | 1.2% | 1.2% |
| Aug 2026 | 45.3% | 42.8% | 4.9% | 3.2% | 1.4% | 1.1% | 1.3% |
| Sep 2026 | 44% | 43.3% | 6.1% | 2.9% | 1.3% | 1.2% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 16.3K | +6.6% | -1.3 points | |
| 2, held 2nd | 43.3% | 16.1K | +11.3% | +0.6 points | |
| 3, held 3rd | 6.1% | 2.3K | +37.2% | +1.2 points | |
| 4, held 4th | 2.9% | 1.1K | +1.9% | -0.2 points | |
| 5, held 5th | 1.3% | 480 | 0% | -0.1 points | |
| 6, moved from 7th to 6th | 1.2% | 440 | +18.9% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.1% | 420 | -6.7% | -0.2 pointsmoved from 6th to 7th |
1.
Ray-Ban44%
Held 1st. 16.3K estimated branded searches, +6.6% vs prior month. Share -1.3 points.
2.
Oakley43.3%
Held 2nd. 16.1K estimated branded searches, +11.3% vs prior month. Share +0.6 points.
3.
Le Specs6.1%
Held 3rd. 2.3K estimated branded searches, +37.2% vs prior month. Share +1.2 points.
4.
Quay2.9%
Held 4th. 1.1K estimated branded searches, +1.9% vs prior month. Share -0.2 points.
5.
Maui Jim1.3%
Held 5th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Carrera1.2%
Moved from 7th to 6th. 440 estimated branded searches, +18.9% vs prior month. Share +0.1 points.
7.
Bollé1.1%
Moved from 6th to 7th. 420 estimated branded searches, -6.7% vs prior month. Share -0.2 points.
Compare popularity between Maui Jim and its closest rivals
Every comparison with Maui Jim
6 comparisons
How has branded search demand for Maui Jim changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Maui Jim in New Zealand fell from 590 to 480.
- Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in New Zealand decreased from 1.9% to 1.3%.
- Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in New Zealand peaked at 2.4% in March 2026 and was lowest at 1.3% in September 2026.
How did search popularity change for New Zealand sunglasses brands in September 2026?
6 changes
In September 2026, Le Specs gained share of searches among sunglasses brands in New Zealand, from 4.9% to 6.1%.
In September 2026, Oakley gained share of searches among sunglasses brands in New Zealand, from 42.8% to 43.3%.
In September 2026, Ray-Ban lost share of searches among sunglasses brands in New Zealand, from 45.3% to 44%.
In September 2026, Carrera rose from 7th to 6th among sunglasses brands in New Zealand.
In September 2026, Bollé fell from 6th to 7th among sunglasses brands in New Zealand.
Estimated monthly branded searches for Maui Jim in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are Maui Jim’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Maui Jim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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