Brandwave

How popular isMarley?

In September 2026, people searched for Marley by name about 1,270 times in New Zealand, a 5.8% increase from the previous year. These searches made up 16.2% of all New Zealand gutter and spouting brand searches, placing Marley third out of four brands. When we asked both ChatGPT and Google AI Overviews about gutter and spouting brands, Marley appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Marley is the third most searched of 4 competitors and the most recommended in AI answers.

  1. ColorsteelShare of searches 55.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Continuous GroupShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. MarleyShare of searches 16.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. StratcoShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top gutter and spouting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Marley appeared in all five answers. Marley is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marley1st
  2. Colorsteel2nd
  3. Continuous Group3rd
  4. Stratco4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Colorsteel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Continuous Group3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stratco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gutter and spouting brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gutter and spouting brands compete with Marley?

Marley against gutter and spouting brands in New Zealand, by month

Share of searches by month for Colorsteel, Continuous Group, Marley, Stratco. The figures are in the table below the chart.

View monthly share of searches table
MonthColorsteelContinuous GroupMarleyStratco
Oct 202556.9%18.1%12%13.1%
Nov 202553.2%20.2%15.1%11.5%
Dec 202552.3%17.1%17.5%13%
Jan 202653.2%20.4%16.1%10.3%
Feb 202655.7%19.6%15.1%9.6%
Mar 202658.6%18.6%13.9%8.9%
Apr 202655%18.3%16.3%10.4%
May 202657.8%17.9%15.6%8.6%
Jun 202657%17.9%16.4%8.6%
Jul 202654.7%18.9%17.4%9.1%
Aug 202655.3%19.6%16%9.2%
Sep 202655.2%19.3%16.2%9.3%

  1. 1.Colorsteel

    55.2%

    Held 1st. 4.3K estimated branded searches, -1.8% vs prior month. Share -0.1 points.

  2. 2.Continuous Group

    19.3%

    Held 2nd. 1.5K estimated branded searches, -3.2% vs prior month. Share -0.3 points.

  3. 3.Marley

    16.2%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Stratco

    9.3%

    Held 4th. 730 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Marley and its closest rivals

Every comparison with Marley

3 comparisons

How has branded search demand for Marley changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Marley in New Zealand rose from 1.2K to 1.3K.
  • Across the 12 months ending September 2026, Marley’s share of searches among gutter and spouting brands in New Zealand increased from 12% to 16.2%.
  • Across the 12 months ending September 2026, Marley’s share of searches among gutter and spouting brands in New Zealand peaked at 17.5% in December 2025 and was lowest at 12% in October 2025.
  • Across the 12 months ending September 2026, Marley rose from 4th to 3rd among gutter and spouting brands in New Zealand.

How did search popularity change for New Zealand gutter and spouting brands in September 2026?

3 changes

  1. Stratco’s share of searches among gutter and spouting brands in New Zealand has gained ground for 3 months in a row, from 8.6% to 9.3% in September 2026.

  2. Estimated monthly branded searches for Colorsteel in New Zealand fell 24.2% over 12 measured months, from 5.7K to 4.3K in September 2026.

  3. Estimated monthly branded searches for Continuous Group in New Zealand fell 16.6% over 12 measured months, from 1.8K to 1.5K in September 2026.

How are Marley’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Marley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • marley guttering
  • marley spouting

Do you work for Marley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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