How popular isLorpen in search?
In August 2026, there were an estimated 20 branded searches for Lorpen in New Zealand which is up 100% over the last 11 months. Lorpen holds 0.61% estimated Share of Search among New Zealand sock brands and is ranked 4th of 4 competitors for search popularity.
Darn Tough44.6%
NZ Sock Company41.6%
Happy Socks13.1%- Lorpen0.61%
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Which sock brands compete with Lorpen?
Share of Search by month for Darn Tough, NZ Sock Company, Happy Socks, Lorpen. The figures are in the table below the chart.
View monthly share of search table
| Month | Darn Tough | NZ Sock Company | Happy Socks | Lorpen |
|---|---|---|---|---|
| Oct 2025 | 28.3% | 44.8% | 26.4% | 0.47% |
| Nov 2025 | 25.4% | 46.2% | 27.4% | 1% |
| Dec 2025 | 26.9% | 43.1% | 29.2% | 0.77% |
| Jan 2026 | 36.1% | 47.6% | 14.4% | 1.9% |
| Feb 2026 | 47.3% | 39.7% | 11.8% | 1.3% |
| Mar 2026 | 52.9% | 36.6% | 9.8% | 0.62% |
| Apr 2026 | 58% | 33.3% | 8.1% | 0.56% |
| May 2026 | 59.9% | 32.7% | 6.8% | 0.57% |
| Jun 2026 | 68.9% | 24.3% | 6.3% | 0.54% |
| Jul 2026 | 65.5% | 27.4% | 6.3% | 0.79% |
| Aug 2026 | 44.6% | 41.6% | 13.1% | 0.61% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.6% | 1.5K | -56% | -20.8 points | |
| 2, held 2nd | 41.6% | 1.4K | -2.2% | +14.2 points | |
| 3, held 3rd | 13.1% | 430 | +34.4% | +6.8 points | |
| 4, held 4th | 0.61% | 20 | -50% | -0.2 points |
44.6%
held 1st · 1.5K estimated branded searches · -56% vs prior month · -20.8 points
41.6%
held 2nd · 1.4K estimated branded searches · -2.2% vs prior month · +14.2 points
13.1%
held 3rd · 430 estimated branded searches · +34.4% vs prior month · +6.8 points
4.Lorpen
0.61%
held 4th · 20 estimated branded searches · -50% vs prior month · -0.2 points
Compare search popularity between Lorpen and its closest rivals
How has branded search demand for Lorpen changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lorpen in New Zealand rose from 10 to 20.
- Across the 11 months ending August 2026, Lorpen’s estimated Share of Search among sock brands in New Zealand peaked at 1.9% in January 2026 and was lowest at 0.47% in October 2025.
How did search popularity change for New Zealand sock brands in August 2026?
4 changes
In August 2026, NZ Sock Company gained estimated Share of Search among sock brands in New Zealand, from 27.4% to 41.6%.
In August 2026, Happy Socks gained estimated Share of Search among sock brands in New Zealand, from 6.3% to 13.1%.
In August 2026, Darn Tough lost estimated Share of Search among sock brands in New Zealand, from 65.5% to 44.6%.
Estimated monthly branded searches for Lorpen in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How is Lorpen measured?
Brandwave collects information about searches that people make online using Lorpen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- lorpen
- lorpen hiking socks
- lorpen merino socks
- lorpen socks
Do you work for Lorpen? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Lorpen your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.