Happy Socks vs Lorpen:Which is more popular by branded search in New Zealand?

Name: Happy Socks vs Lorpen: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Happy Socks had more branded searches than Lorpen among sock brands in New Zealand. Happy Socks was estimated to have 430 branded searches compared to Lorpen’s 20, and held a 13.1% Share of Search versus Lorpen’s 0.61%.

Share of Search among sock brands in New Zealand in August 2026Which is more popular in search, Happy Socks or Lorpen?

Follow Happy Socks vs Lorpen and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Happy Socks or Lorpen?

Compare the sock brands New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Happy Socks and Lorpen among sock brands in New Zealand, by month

Month	Darn Tough	NZ Sock Company	Happy Socks	Lorpen
Oct 2025	28.3%	44.8%	26.4%	0.47%
Nov 2025	25.4%	46.2%	27.4%	1%
Dec 2025	26.9%	43.1%	29.2%	0.77%
Jan 2026	36.1%	47.6%	14.4%	1.9%
Feb 2026	47.3%	39.7%	11.8%	1.3%
Mar 2026	52.9%	36.6%	9.8%	0.62%
Apr 2026	58%	33.3%	8.1%	0.56%
May 2026	59.9%	32.7%	6.8%	0.57%
Jun 2026	68.9%	24.3%	6.3%	0.54%
Jul 2026	65.5%	27.4%	6.3%	0.79%
Aug 2026	44.6%	41.6%	13.1%	0.61%
Sep 2026	—	—	—	—

How has the Happy Socks and Lorpen comparison changed over the last 12 months?

3 findings

Happy Socks was ahead of Lorpen in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Happy Socks’ estimated Share of Search among sock brands in New Zealand moved from 26.4% to 13.1%, and its estimated monthly branded searches moved from 560 to 430.
Across the 11 months ending August 2026, Lorpen’s estimated Share of Search among sock brands in New Zealand moved from 0.47% to 0.61%, and its estimated monthly branded searches moved from 10 to 20.

How did search popularity change for New Zealand sock brands in August 2026?

2 changes

In August 2026, Happy Socks gained estimated Share of Search among sock brands in New Zealand, from 6.3% to 13.1%.
Estimated monthly branded searches for Lorpen in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Happy Socks’ and Lorpen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.